Product Marketing Manager – Core Verticals

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of Boulevard’s vertical positioning strategy for Medspa, Salon, and Spa.

• Create and manage vertical go-to-market toolkits, positioning statements, messaging frameworks, ideal customer profile definitions, target account guidance, and segment-specific marketing materials.

• Convert market dynamics into unique narratives for each core vertical.

• Collaborate with Sales, Growth Marketing, Enablement, Product, and Customer Success teams to enhance and confirm positioning.

• Identify and document marketable metrics, proof points, and customer testimonials.

• Lead initiatives for capturing the voice of the customer and conducting win/loss analyses.

• Transform competitive intelligence into vertical-specific battlecards, positioning statements, and proof points.

• Generate internal market reports on industry trends, competitors, regulatory changes, and market developments.

• Serve as the voice of the customer in discussions related to the product roadmap and internal decision-making processes.

• Work in conjunction with Enterprise Product Marketing to ensure consistent positioning across SMB and upmarket segments.

⛳️ Requirements

• Minimum of 4 years in product marketing or a closely related strategic go-to-market role within a B2B SaaS company.

• Proven experience in developing positioning, messaging, and market narratives.

• Background in conducting win/loss interviews and synthesizing insights from customer conversations and market signals.

• Demonstrated history of creating and owning market perspectives supported by data.

• In-depth industry expertise in Medspa, Salon, or Spa.

• Knowledge of operator challenges, regulatory considerations, and market dynamics.

• Strong and confident communication skills.

• Analytical mindset with the ability to interpret data and formulate hypotheses.

• Established capability to develop toolkits that empower Sales, Enablement, and cross-functional teams.

• Ability to navigate and operate effectively in ambiguous situations.

• Proficiency with modern AI tools.

• Bonus: Experience in vertical SaaS, self-care industries, medical aesthetics, clinical operations, healthcare-related compliance, SMB service-based businesses, strategy, consulting, market research, pricing, or packaging.

🏝️ Benefits

• Eligibility for a variable compensation program.

• 401(k) matching.

• Dental insurance.

• Medical insurance.

• Vision insurance.

• Life insurance.

• Flexible vacation policy.

• Fully remote work arrangement.

• Monthly stipend for work-from-home expenses.

• Family planning resources and specialized support programs.

• Equity opportunities.

• Boulevard Bucks for Learning and Development programs.