Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive the product marketing strategy to guarantee successful launches and ongoing brand development.

• Take ownership of product readiness in North America for significant tentpole and booster marketing events.

• Collaborate with cross-functional teams to ensure timely and on-brand execution.

• Identify and suggest products for public relations, influencer partnerships, and campaign opportunities.

• Supervise the implementation of marketing strategies throughout product launches.

• Partner with Creative, Content, Product, Operations, and Trade Marketing teams to ensure launch readiness and retail growth.

• Monitor timelines, product availability, execution milestones, risks, and necessary adaptations.

• Define focus SKUs, assist in photoshoot planning, and deliver finalized marketing materials.

• Manage relationships with licensor partners, including approvals and go-to-market strategies.

• Present company-wide on forthcoming product marketing initiatives.

• Coordinate with the North America Portfolio Lead and Global Portfolio on product development and modifications.

• Analyze and report on product launch performance utilizing Tableau.

• Maintain Asana as the official Product Marketing system of record.

• Ensure Salsify product data is current and accurate.

• Address roadblocks, risks, and issues related to products, processes, and tools.

• Connect initiatives, stakeholders, and processes to promote alignment and efficiency.

• Oversee and mentor a Product Marketing Coordinator.

⛳️ Requirements

• Located in the US East Coast or Central Time Zone.

• Enthusiasm for early childhood entertainment and education.

• Demonstrated experience in product marketing, preferably within the toy, entertainment, or consumer goods sectors.

• Strong leadership capabilities with experience in mentoring or managing a direct report.

• Ability to collaborate effectively across Marketing, Sales, Operations, and Content teams.

• Excellent organizational abilities; detail-oriented and process-focused.

• Strong communication and interpersonal skills.

• Familiarity with project management tools such as Asana, Google Suite, and Miro.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and holiday leave.

• Opportunities for professional development and career advancement.

• Flexible work environment with options for remote work.