This is a fully remote position, open to applicants in United States.

📋 Description

• Responsible for the go-to-market strategy for Blackboard’s offerings in the federal, state, and local government sectors, as well as in corporate and workforce learning markets.

• Lead the GTM strategy company-wide for BizGov.

• Oversee positioning and messaging tailored for the BizGov segment.

• Regularly maintain and update positioning documentation.

• Facilitate discussions and planning regarding go-to-market strategies for various campaigns.

• Manage competitive intelligence specifically for the BizGov segment.

• Develop and sustain sales enablement materials.

• Assist in marketing campaigns aimed at acquiring new logos and customers.

⛳️ Requirements

• 3–5 years of experience in B2B product marketing, preferably with direct involvement in government, public sector, or enterprise workforce/training markets.

• Proven capability to create positioning and messaging frameworks.

• Experience in developing sales enablement materials.

• Excellent written communication skills.

• Strong analytical mindset.

• Ability to work autonomously and manage multiple projects simultaneously.

• Proficiency in both written and spoken English.