Product Marketing Manager – Beds and Therapeutic Surfaces

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Develop and implement go-to-market strategies for launching new products and enhancing existing ones.

• Craft product positioning, value propositions, messaging, marketing materials, sales tools, and training resources.

• Perform market analysis, customer research, and competitive assessments to identify needs, trends, and opportunities.

• Collect and analyze customer feedback and performance data to guide product development and enhancements.

• Foster cross-functional readiness and ensure alignment among sales, marketing, product, engineering, solutions, communications, finance, and operations teams.

• Collaborate with sales and solutions groups to enhance product comprehension, storytelling, customer engagement, adoption, and growth.

• Monitor marketing and launch performance, evaluate outcomes, report findings, and refine campaigns and go-to-market strategies.

• Serve as a connector among teams to promote clarity, progress, and accountability.

• Assist in ensuring product success throughout its lifecycle and undertake other responsibilities essential for efficient departmental and organizational operations.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, or a related discipline is required.

• A minimum of 5 years of product marketing experience is highly preferred.

• Experience in the healthcare sector is strongly favored.

• Familiarity with beds or support surfaces is advantageous.

• Exceptional written and verbal communication skills, with the capacity to influence and align stakeholders.

• Strong organizational, problem-solving, decision-making, and time-management abilities.

• Proficiency in Microsoft Office Suite is expected.

• Experience with rendering software is considered a plus.

• Willingness to travel up to 50% of the time.

• Capability to plan and execute successful product launches.

• Ability to convert business strategies into effective product and marketing approaches.

• Proven track record in driving alignment and execution across cross-functional teams.

• Skill in gathering and translating customer and market insights into actionable plans.

• Data-driven decision-making coupled with strong storytelling and communication abilities.

• Capacity to balance strategic thinking with hands-on execution.

• May need to obtain certain vaccinations or provide proof of current vaccination status based on client and/or company policies.

🏝️ Benefits

• Health insurance options including Medical, Dental & Vision plans.

• Short- and Long-Term Disability plans.

• Flexible Spending Accounts.

• Health Savings Accounts.

• Life Insurance Options.

• Paid Time Off.

• 401K Savings Plan with employer matching.

• Employee Discounts.

• Tuition Reimbursement.

• Daily Pay program.

• Employee Assistance Program.

• Wellness programs.

• Coverage for vaccination expenses at a participating clinic when required.

• Reasonable accommodations for qualified individuals with disabilities.