Product Marketing Manager

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Collaborate with Product, Design, and Engineering teams during product discovery and market validation phases.

• Integrate customer and market insights into product strategies through interviews, surveys, usability tests, market research, and competitive analysis.

• Identify customer segments, use cases, positioning, and value propositions for products and features.

• Design and implement experiments for messaging, concepts, pricing, and landing pages.

• Collaborate on pricing, packaging, and monetization strategies.

• Take ownership of positioning, messaging frameworks, launch narratives, and value propositions.

• Drive go-to-market strategies for significant feature launches and ensure cross-functional execution.

• Work closely with Lifecycle Marketing and Product Management on onboarding, activation, and lifecycle communication efforts.

• Leverage product analytics to pinpoint user journey friction and enhance activation, adoption, and conversion rates.

• Create launch materials and internal training resources, including messaging guides, FAQs, release notes, customer documentation, and training materials.

• Primarily support VistaCreate and secondarily assist DepositPhotos.

⛳️ Requirements

• Extensive knowledge in positioning, messaging, customer segmentation, Jobs-to-Be-Done (JTBD), product-led growth (PLG), onboarding, and go-to-market strategies for self-service SaaS products.

• Proficiency in using product analytics to analyze customer behavior, assess feature adoption, discover funnel opportunities, and validate hypotheses through experimentation.

• Practical experience in conducting customer interviews, surveys, usability tests, and competitive evaluations.

• Familiarity with freemium business models, product-led growth strategies, pricing tactics, packaging, and conversion optimization.

• Experience utilizing AI tools and workflow automation for customer research, competitive analysis, content creation, and go-to-market implementation.

• Over 3 years of Product Marketing experience in B2C SaaS.

• Experience collaborating with Product, Design, Engineering, Analytics, and Marketing in cross-functional product teams.

• Capability to align stakeholders across Product, Engineering, Analytics, Marketing, and Leadership teams.

• Skill in converting qualitative and quantitative insights into product and go-to-market strategies.

• Ability to manage multiple product initiatives across VistaCreate and DepositPhotos.

• Advanced proficiency in written and verbal English.

• Capability to articulate complex product features into clear and compelling customer benefits.

🏝️ Benefits

• Remote-first work environment.

• Inclusive community.

• Opportunities for growth.

• Vista Behaviors that foster a culturally strong and high-performing team.

• Commitment to diversity, equity, and inclusion.

• Equal employment opportunity.