Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• You will take on a crucial role in fostering growth by defining compelling customer value propositions that align with the company's strategy and enhance Velixo's brand differentiation.

• This involves collaborating with product, marketing, and commercial teams, as well as our numerous partners, to establish frameworks that ensure the success of propositions, while delivering impactful presentations, e-books, and other assets in partnership with the Marketing team.

• You will fully own the launch of new products and propositions, delivering effective go-to-market strategies that include enablement packs for both internal and external stakeholders.

• Working closely with the leadership team, you will guide region-specific initiatives, developing comprehensive channel strategies, messaging, positioning, value-added content, and sales enablement tools.

• To ensure that Velixo's messaging resonates with prospects, you will lead the strategy and execution of our customer case study track, maintaining a continuous focus and release cycle of quality customer case studies with measurable outcomes by ERP, Industry, and/or specific use cases.

• In collaboration with the CPO and the marketing team, you will help elevate the messaging and structure of the Velixo website.

• Additionally, you will manage the delivery of the proposition roadmap in partnership with product strategy, pricing, and go-to-market teams to meet financial targets.

• As a global ambassador for Velixo, you will contribute to thought leadership, represent the brand at events, and potentially on social media, with analysts, and through digital channels, showcasing exceptional Velixo content.

⛳️ Requirements

• Demonstrated experience in a customer-focused and commercially driven Product Marketing role, with deep domain expertise and a proven track record of developing and executing product and proposition growth strategies across multi-functional teams.

• Experience in launching new products and value propositions.

• Strong understanding of product-centric organizations and industries, including an in-depth comprehension of the business needs and challenges faced by customers and competitors in the field.

• Proficient in product marketing methodologies, value proposition development, and capable of collaborating with Product and Commercial teams.

• Experience in the ERP space, either directly or indirectly.

• Ability to function effectively at both strategic and operational levels – established experience in launching successful products in highly competitive technology markets.

• Proven creative thinker who independently generates and executes innovative product marketing ideas.

• A solid track record in crafting compelling positioning and thought leadership content.

🏝️ Benefits

• Flexible working hour arrangements and a 100% remote job.

• A competitive salary along with various social benefits, including participation in a private health insurance plan and retirement plan contributions.

• A successful, lean, dynamic, and financially sound company, with clear and achievable objectives.

• A diverse and distributed team of unique, talented, and highly motivated individuals.

• Support for skill development and assistance in setting up your home office.