Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Included Health is in search of a highly strategic, analytical, and creative Senior Product Marketing Manager to influence foundational product positioning and spearhead high-priority growth initiatives for our Health Plan and Public Sector segments, ultimately enhancing win rates and accelerating pipeline development.

• This position will be integrated within our Pursuits Studio model, where Product Marketing acts as the primary storyteller and co-strategist for intricate, high-value pursuits from initial engagement through to pitch, proposal, and closure.

• Beyond crafting primary product narratives and sales assets for our Virtual Primary Care, Urgent Care, Behavioral Health, and Expert Medical Opinion services, this PMM will serve as the marketing “producer” for strategic pursuits — formulating the marketing strategy, mobilizing the appropriate cross-functional resources, and supervising the creation of customized deliverables that enhance differentiation, expedite deal velocity, and boost win rates. Collaboration will be essential with Sales RVPs, who guide the overall vision and strategic direction for each pursuit.

• The ideal candidate will possess the ability to: Convert intricate product capabilities into clear, compelling, data-driven narratives and high-quality sales collateral that enhance conversion rates across each stage of the sales funnel. Customize product narratives, assets, and channel strategies to resonate with specific buyers and segments. Lead cross-functional teams through critical, fast-paced opportunities. The PMM will closely collaborate with Sales, Client, Analytics, Product, Solutions Consulting, Consultant Relations, Clinical, and broader Marketing teams to support growth objectives.

⛳️ Requirements

• 5+ years of product marketing experience, with significant expertise in sales enablement, strategic pursuits, go-to-market strategy, or complex B2B deal support.

• Strong experience in developing messaging, positioning, and market-facing assets that combine concise storytelling, engaging visuals, and persuasive data. This includes pitch decks, executive summaries, and various sales enablement materials.

• Proven track record of working across functions and delivering results in complex, dynamic environments with multiple stakeholders and changing priorities.

• Strong interpersonal skills and a history of cultivating effective relationships across sales, product, analytics, and other partner teams.

• Exceptional analytical capabilities, including the ability to interpret complex information, derive key insights, and translate them into clear commercial narratives.

• Experienced in utilizing AI to generate high-quality marketing/sales content and enhance processes.

• Proficient in the Google and/or Microsoft Suite of products.

• Excellent written and verbal communication skills, with the capacity to convey complex ideas clearly and succinctly to diverse internal and external audiences.

• Strong project management abilities and the capacity to handle multiple priorities simultaneously without compromising quality.

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.

🏝️ Benefits

• Included Health considers all qualified applicants with arrest or conviction records in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, and California law.