Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the Foundation workstream that serves as a gateway for all commercial initiatives: demo videos, a comprehensive suite-level and module-level sales kit, and an ROI calculator that addresses both Revenue Optimization and Trade Intelligence independently as well as in a unified platform.

• Oversee platform-level positioning and messaging for DemandTec's Revenue Optimization and Trade Intelligence suites.

• Create segment-specific value propositions targeting enterprise retail, mid-market retail, and CPG audiences, including tailored messaging for executive buyers and everyday users.

• Convert platform capabilities into business outcomes that resonate with category managers, VP Merchants, and CPG Trade Marketing leaders.

• Guarantee consistent, high-quality messaging across all buyer-facing channels: campaigns, website, events, and sales materials.

• Continuously enhance positioning based on market feedback, win/loss analysis, and competitive landscape.

• Collaborate with Product leadership on quarterly release planning and go-to-market strategy for new features.

• Spearhead launch packages for new features and modules: messaging, product briefs, sales enablement, and campaign contributions.

• Foster cross-functional alignment among Product, Sales, Customer Success, and Marketing to ensure effective execution of launches.

• Develop and manage repeatable go-to-market processes for introducing new capabilities on a quarterly release schedule.

• Create and sustain the core sales toolkit: pitch decks, solution briefs, competitive battlecards, demo narratives, and objection-handling resources.

• Work directly with Sales to gather field feedback, understand competitive challenges, and quickly address content gaps.

• Design persona-specific tools that cater to complex, multi-stakeholder buying committees.

• Establish a feedback mechanism with Sales to continuously enhance the effectiveness of enablement materials.

• Develop and maintain a profound understanding of the retail and CPG technology market: buyer priorities, industry trends, and competitive positioning.

⛳️ Requirements

• 4 to 6 years of experience in product marketing, focusing on B2B SaaS or enterprise technology.

• Proven ability to manage positioning and messaging for complex, multi-module products across various buyer segments.

• A demonstrated history of developing sales enablement materials that are actively utilized by field teams.

• Experience leading go-to-market planning and execution for product launches within a quarterly release framework.

• Strong analytical skills: proficient with win/loss data, market research, and competitive analysis.

• Exceptional writing and communication abilities: capable of translating technical complexity into clear, compelling business value.

• Capability to operate strategically while executing hands-on across multiple deliverables simultaneously.

• Preferred: Experience marketing to enterprise buyers within retail, consumer goods, supply chain, or related sectors.

🏝️ Benefits

• Health, dental, and vision insurance.

• 401(k) plan.

• Paid time off.

• Support for professional development.