Product Marketing Manager

This is a fully remote position, open to applicants in United States, +6 more states.

📋 Description

• Develop and enhance product positioning, value propositions, and messaging frameworks that align with target audiences and market trends.

• Strategize and implement go-to-market plans, including launch tactics, cross-functional collaboration, and readiness activities.

• Design and uphold customer-facing and internal enablement materials such as presentations, sales tools, product collateral, web content, and campaign messaging.

• Collaborate with product management to convert technical capabilities into clear, benefit-driven messaging.

• Work alongside marketing teams across digital, content, demand generation, and branding channels.

• Assist sales enablement by creating training materials, competitive insights, objection handling frameworks, and ongoing content updates.

• Evaluate pipeline performance, sales feedback, and campaign outcomes to pinpoint optimization opportunities and enhance conversion results.

• Keep records of product marketing plans, frameworks, and insights.

• Manage timelines, deliverables, and stakeholder communications for product marketing initiatives.

• Ensure that product marketing efforts comply with internal policies, processes, and quality standards.

• Carry out additional duties and responsibilities as necessary to meet business needs.

⛳️ Requirements

• 3+ years in a related position or equivalent experience.

• Proficient understanding of product marketing principles, positioning strategies, and go-to-market processes.

• Ability to distill complex or technical information into clear, value-centric messaging.

• Proven experience in product marketing, strategic marketing, or similar go-to-market functions.

• Analytical skills for interpreting performance data and fostering continuous improvement.

• Excellent written and verbal communication skills suitable for internal and external audiences.

• Experience in cross-functional collaboration with product, sales, and marketing teams.

• Ability to manage multiple projects and deadlines within set processes.

• Competency in common marketing, research, and presentation tools.

• University degree preferred.

• Experience in supporting product launches within subscription-based or recurring revenue business models preferred.

• Familiarity with sales enablement methodologies and lifecycle marketing principles preferred.

• Exposure to industry research, market segmentation, and buyer persona development practices preferred.

• Experience with marketing automation, CRM, or analytics platforms preferred.

• Background in a cross-functional or technology-enabled environment preferred.

• Relevant professional certification in product marketing, marketing, or a related field preferred.

🏝️ Benefits

• Equal opportunity employer

• Reasonable accommodations for individuals with disabilities

• Benefits and privileges of employment mentioned, but no specific benefits are detailed