Product Marketing Manager

This is a fully remote position, open to applicants in Canada, +1 more state.

📋 Description

• Develop and enhance product positioning, value propositions, and messaging frameworks tailored to target audiences and market trends.

• Strategize and implement go-to-market initiatives, encompassing launch plans, cross-functional coordination, and readiness activities.

• Design and sustain customer-facing and internal enablement materials, such as presentations, sales tools, product collateral, web content, and campaign messaging.

• Collaborate with product management to convert technical capabilities into clear, benefit-oriented communication.

• Work alongside marketing teams to ensure product messaging is consistent across digital, content, demand generation, and brand channels.

• Assist in sales enablement with training materials, competitive insights, objection-handling frameworks, and ongoing content updates.

• Evaluate pipeline performance, sales feedback, and campaign results to pinpoint optimization opportunities and enhance conversion rates.

• Maintain comprehensive documentation of product marketing plans, frameworks, and insights.

• Oversee timelines, deliverables, and stakeholder communications for product marketing projects.

• Ensure that product marketing efforts comply with internal policies, processes, and quality standards.

• Carry out additional duties and responsibilities as necessary to support business objectives.

⛳️ Requirements

• A minimum of 3 years in a relevant role or equivalent experience.

• A comparable combination of training, education, and experience may qualify based on role complexity and location.

• Proficient understanding of product marketing principles, positioning strategies, and go-to-market processes.

• Capability to distill complex or technical information into clear, value-driven messaging.

• Experience in product marketing, strategic marketing, or related go-to-market functions.

• Strong analytical skills to interpret performance data and facilitate ongoing improvements.

• Excellent written and verbal communication skills for both internal and external audiences.

• Experience in cross-functional collaboration with product, sales, and marketing teams.

• Proven ability to manage multiple projects and meet deadlines within established processes.

• Proficiency in common marketing, research, and presentation tools.

• Preferred: experience in supporting product launches within subscription-based or recurring revenue models.

• Preferred: familiarity with sales enablement methodologies and lifecycle marketing concepts.

• Preferred: exposure to industry research, market segmentation, and buyer persona development.

• Preferred: experience using marketing automation, CRM, or analytics platforms.

• Preferred: experience in cross-functional or technology-enabled environments.

• Relevant professional certification is preferred.

🏝️ Benefits

• Inclusive and diverse work environment.

• Equal opportunity employment.

• Reasonable accommodations for qualified individuals with disabilities.

• Benefits and privileges of employment.