Product Marketing Manager

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Assist in achieving go-to-market readiness and executing product launches by coordinating messaging, enablement materials, and timelines among Product, Marketing, and Sales teams.

• Evaluate market trends, customer requirements, and the competitive environment to guide product development, positioning, roadmap communication, and go-to-market strategies.

• Gather and integrate insights from voice-of-customer and voice-of-field feedback.

• Offer market, customer, and field-driven contributions to the development and prioritization of the product roadmap.

• Create and manage product messaging, value propositions, target personas, and product descriptions.

• Collaborate with Sales Enablement on product and sales demonstrations, one-pagers, knowledge transfer documents, and outbound messaging.

• Take ownership of product messaging across web and marketing channels.

• Enhance industry visibility through awards, sponsorships, certifications, and tradeshows.

• Oversee content for Cengage-hosted events and webinars that align with product lifecycles and releases.

⛳️ Requirements

• Familiarity with product marketing and go-to-market principles, including product positioning, customer segmentation, messaging, and go-to-market readiness.

• Capability to analyze market dynamics, competitive landscapes, and customer or field feedback, and convert insights into product priorities, customer messaging, and enablement resources.

• Proficient in cross-functional collaboration with a strong degree of day-to-day independence.

• Proven track record of influencing decisions across multiple cross-functional teams.

• Exceptional written and verbal communication abilities.

• Experience in developing or assisting with sales enablement resources such as one-pagers, knowledge transfer documents, and product or sales demonstrations.

• Comfort in working collaboratively with Product, Sales, and Marketing teams.

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

• Generally requires 5+ years of relevant experience in product marketing, marketing, or equivalent practical experience.

🏝️ Benefits

• Discretionary incentive bonus program with a target of 5% annually.

• Comprehensive Total Rewards package.

• Reasonable accommodations for qualified individuals with disabilities.