Remotery

Product Marketing Manager

atBackblazeRemoteUS flagUnited StatesFull-timeProduct MarketingMid-levelSenior$113k – $133k/year

Posted Aug 11

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the B2 platform narrative from start to finish, including its expansion into AI-driven applications.

• Create positioning and messaging that is shaped by customer insights, competitive assessments, buyer requirements, and the buyer's journey.

• Develop and sustain sales enablement resources such as talk tracks, kits, battle cards, and guides for handling objections.

• Perform regular customer interviews and conduct win/loss analyses to gather valuable buyer intelligence.

• Collaborate with the AI product marketing leader to synchronize core platform narratives and those specific to AI.

• Work together with the demand generation team to brief campaigns, define ideal customer profiles (ICPs), and ensure consistent messaging throughout the buyer journey.

• Equip customer-facing teams with the necessary tools and context to enhance conversations and secure more deals.

• Deliver a foundational messaging framework and complete an initial sales enablement audit within the first 90 days.

• Collaborate with the Director of Product Marketing, sales teams, and demand generation to maintain a sharp, up-to-date, and actionable platform story.


⛳️ Requirements

• Minimum of 5 years of experience in technology marketing, including at least 3 years in a dedicated product marketing role.

• Proven track record of developing a product narrative from inception through to sales adoption.

• Experience in conducting customer research and converting findings into effective positioning.

• Proficient in creating sales enablement materials that are utilized by sales teams.

• Experience working with various use cases and buyer personas.

• Ability to collaborate with fast-paced technical teams, particularly in AI product marketing.

• Preferred background in cloud infrastructure, data storage, developer tools, or related B2B SaaS sectors.

• Excellent written and verbal communication skills, with the capability to simplify complex technical concepts for business audiences.


🏝️ Benefits

• Comprehensive healthcare coverage for families, including dental and vision plans.

• Competitive salary and 401K options.

• RSU grants available for full-time employees.

• Employee Stock Purchase Plan (ESPP).

• Flexible vacation policy.

• Maternity and paternity leave.

• MacBook Pro for work, along with a generous stipend to customize your workspace.

• Childcare bonus (for human children only).

• Support for fertility treatments.

• Learning and development programs.

• Commuter benefits.

• A culture that promotes a healthy work-life balance.

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