Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop the Product Marketing department and implement consistent processes for product launches, messaging, competitive analysis, and sales support.

• Formulate positioning and unique messaging for Clubspeed, Resova, and the integrated payments solutions.

• Act as the voice of the customer by understanding operators, buyers, and market trends.

• Collaborate with the Product team to introduce new capabilities that yield measurable commercial results.

• Provide Sales and Customer Success teams with messaging, materials, competitive insights, and training resources.

• Create a scalable framework for product launches.

• Design and implement go-to-market strategies for two essential products, including positioning, messaging, competitive analysis, and target audience identification.

• Manage marketing execution tasks, such as AI agent development, content creation, campaign planning, and lifecycle programs.

• Work in conjunction with Product, Sales, Demand Generation, Brand, and Communications teams.

• Recruit and oversee Agents to enhance marketing effectiveness.

• Perform market, customer, and competitor research.

• Generate product one-pagers, sales enablement materials, website content, case studies, and email marketing campaigns.

• Monitor and report on performance metrics, optimizing strategies based on data and insights.

• Establish essential processes and frameworks for product marketing.

• Represent the product voice both internally and externally across various touchpoints.

• Create and oversee the marketing budget while maximizing ROI across all channels.

• Plan and execute tradeshow and event strategies.

⛳️ Requirements

• 5–7 years of experience in product marketing, content development, or similar marketing roles, ideally in B2B, technology, or high-growth environments.

• Experience in creating and launching personal AI initiatives.

• Demonstrated success in developing and executing go-to-market strategies and campaigns from inception.

• Strong project management capabilities.

• Experience collaborating across functions and managing relationships with agencies, freelancers, and vendors.

• Exceptional written and verbal communication skills, along with a strong storytelling ability.

• A collaborative, proactive, and adaptable approach.

• Self-motivated individual who thrives in ambiguous situations and can build processes from scratch.

• Familiarity with payments, commerce platforms, point of sale systems, reservations, hospitality, or vertical SaaS is a significant plus.

🏝️ Benefits

• Competitive base salary (ranging from $85,000 to $95,000 CAD).

• Comprehensive health benefits, including dental and vision coverage.

• Flexible time-off policy.