Product Marketing Manager

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Take charge of sales enablement materials, including presentations, one-pagers, conversation frameworks, objection handling strategies, competitive positioning, and tailored proof points for accounts.

• Manage market positioning and messaging — articulating how we present Altruistiq, defining our unique value, identifying the buyer challenges we address, and explaining why enterprise clients choose us.

• Oversee the product narrative and go-to-market readiness — converting roadmap advancements and product launches into compelling, externally valuable stories for prospects, clients, and internal teams.

• Curate product-related content for the website, launch initiatives, campaigns, and customer-facing materials.

• Control tone of voice, brand guidelines, and content approval procedures to ensure consistency, high quality, and proper review before publication.

• Create high-quality written content personally, which includes product release materials, website text, white papers, thought leadership articles, and sales collateral.

• Develop and maintain a library of customer proof points categorized by use case, buyer challenges, and account types.

• Lead competitive intelligence efforts to help the commercial team understand our strengths, weaknesses, competitor positioning, and necessary adaptations to our narrative.

• Collaborate closely with Product, Sales, Customer Success, and the broader Marketing team to ensure alignment in messaging, field feedback, product launches, and commercial objectives.

• Enhance the outbound and account-based strategies with refined messaging, clearer campaign approaches, and improved product narratives for targeted accounts.

⛳️ Requirements

• 5+ years of experience in B2B product marketing, content-driven marketing, solutions marketing, or a similar role.

• Proven track record in marketing to enterprise buying groups with lengthy, complex sales cycles.

• Experience in launching new products, capabilities, or initiatives into the market.

• Solid understanding of product marketing fundamentals — including positioning, messaging, segmentation, competitive differentiation, and go-to-market strategies.

• Exceptional writing skills. We seek someone who can not only brief others but also produce clear, commercially compelling content independently. While AI is a useful tool, we need someone who can confidently craft content when necessary.

• Experience in creating sales enablement materials that are effectively utilized in actual sales scenarios.

• Background in developing or influencing technically credible content such as product release materials, white papers, thought leadership articles, or detailed website copy.

• Comfort in owning tone of voice, ensuring content quality, and managing approval processes.

• Ability to work within an account-based or outbound-focused go-to-market strategy, where marketing must support a specific set of target accounts rather than general lead generation.

• Capability to collaborate closely with Product and extract meaningful insights from roadmap discussions, customer feedback, and field intelligence.

• Strong commercial acumen — you recognize that effective messaging is not just about eloquent language but also about enhancing pipeline quality, deal progression, and win rates.

• Comfortable operating in a startup atmosphere where the team is small, the pace is fast, and independence is expected.

• Excellent collaboration skills and the confidence to constructively challenge across different functions.

🏝️ Benefits

• Flexibility to work remotely.

• Unlimited annual leave.

• Access to Spill, a mental health service provider.

• Health insurance coverage.