Product Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the lead GTM strategist and narrative driver for Sword’s Enterprise division.

• Collaborate with General Managers to transform product features into attractive packages for employers.

• Design product tiers, bundles, and enterprise-grade solutions tailored to employer purchasing behaviors.

• Identify enterprise buying committees and develop sales strategies, champion-building resources, persona-specific pitch tracks, and objection handling tools.

• Create positioning and value propositions that clearly communicate ROI, clinical effectiveness, and employee engagement.

• Experiment with and enhance messaging across digital platforms, sales presentations, and pilot initiatives.

• Manage executive pitch presentations, ROI calculations, case studies, and buyer playbooks.

• Ideate, initiate, and oversee comprehensive enterprise marketing campaigns.

• Equip the Enterprise Commercial team with value propositions, sales strategies, and presentation materials.

• Work alongside Demand Generation, Brand, Events, General Managers, Product Managers, and Commercial leaders for GTM implementation.

• Evaluate campaign effectiveness based on pipeline influence, deal speed, and success rates.

⛳️ Requirements

• Over 8 years of experience in B2B Product Marketing.

• Proven success in launching new products, creating engaging narratives, and executing enterprise GTM strategies.

• Demonstrable experience in marketing within intricate B2B settings.

• Ideally, familiarity with enterprise health benefits, digital health solutions, HR technology, or complex SaaS aimed at HR/Benefits executives.

• Outstanding ability to clarify complex technologies into straightforward, impactful enterprise value propositions.

• Experience guiding enterprise campaigns from initial concept to market release.

• Capable of assessing success through pipeline influence, deal speed, and win ratios.

• High emotional intelligence and clear communication skills when collaborating with General Managers, Product Managers, and Commercial leaders.

• Ability to merge broad enterprise positioning with hands-on content creation and messaging experimentation.

• Proficient use of contemporary AI tools for audience research, messaging variations, deal insights, and content creation.

• Demonstrated proficiency in AI at least at the Explorer (Level 1) stage: utilizes AI daily to enhance personal productivity.

• Authorized to work in the United States; sponsorship for immigration or work visas is not available.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• Life and AD&D Insurance.

• Financial advisory services.

• Supplemental Insurance Benefits (Accident, Hospital, and Critical Illness).

• Health Savings Account.

• Equity shares.

• Discretionary PTO plan.

• Parental leave.

• 401(k) plan.

• Flexible working hours.

• Remote-first company culture.

• Paid company holidays.

• Complimentary digital therapist services for you and your family.