Product Marketing Lead – AI, SaaS, Tech Companies

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Lead the marketing efforts for SaaS Talent, a recruitment agency and go-to-market growth partner specializing in B2B AI, SaaS, and technology sectors.

• Develop and package Talent & Recruiting, Growth Coaching, and Partner Program service lines into well-defined, productized offerings.

• Establish service processes, foundational elements, assets, customer experiences, and repeatable playbooks.

• Construct and consistently enhance the lead generation funnel.

• Define funnel stages, lead scoring, nurturing, qualification, and key performance indicators (KPIs) utilizing HubSpot.

• Formulate the go-to-market strategy and prioritize marketing channels.

• Generate and distribute content through industry publications, LinkedIn, YouTube, Quora, and Reddit.

• Compose content for websites, landing pages, positioning, sales enablement, and thought leadership.

• Establish SEO and AEO authority.

• Oversee social media, email newsletters, and paid media campaigns on LinkedIn, Google, and Meta.

• Supervise content contractors, video teams, PR efforts, design, and website redevelopment contributors.

• Leverage AI tools to enhance marketing efficiency and speed while applying sound human judgment.

• Collaborate with sales and founders to derive insights for conversion improvement.

• Assist in the gradual expansion of a specialized team over time.

⛳️ Requirements

• Over 7 years of experience in B2B marketing.

• Significant experience in product marketing at a B2B SaaS company (highly preferred) or within a recruiting, talent, or professional services organization.

• Proven B2B Product Marketing expertise.

• Experience in constructing and managing a B2B lead generation funnel, including stages, scoring, nurturing, and qualification processes.

• Capability to articulate funnel KPIs and outcomes in detail.

• Excellent writing skills with a B2B portfolio that showcases brand positioning, website copy, and thought leadership content.

• Proficient in English.

• Experience in placing content in third-party publications and channels.

• Familiarity with SEO and AEO principles.

• Practical experience with social media content, B2B email campaigns and lifecycle management, LinkedIn, and paid advertising on LinkedIn, Google, and Meta.

• Experience with marketing automation tools; HubSpot is strongly preferred.

• Proficient in using AI tools in daily marketing operations.

• Experience in managing freelancers, contractors, or agencies.

• Background in SaaS, AI, or technology firms.

🏝️ Benefits

• Work remotely.

• Enjoy weekends off.

• Receive a monthly payment in USD.

• Benefit from paid time off (PTO).

• Observe local holidays.

• Experience schedule flexibility.

• Access growth opportunities.