Product Marketing Director – GRC

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and take ownership of the Market Narrative.

• Develop clear, differentiated messaging and positioning that illustrates how Workiva addresses real issues for buyers within GRC.

• Simplify complex product capabilities into engaging stories for senior executives and practitioners.

• Ensure consistent messaging across campaigns, events, and executive communications.

• Manage the go-to-market (GTM) strategy from inception to revenue impact.

• Collaborate with Competitive Intelligence to create battlecards and sales tools that assist representatives in closing deals.

• Produce and maintain sales assets and enablement materials, including first-call presentations, solution content decks, data sheets, and sales strategies.

• Write and evaluate content for campaigns, webinars, events, and demand generation initiatives.

• Provide field teams with the training, resources, and insights necessary to expedite deal cycles.

• Bring customer and competitive insights back into the organization to influence strategy and global product direction.

• Analyze reasons for successes and failures; collaborate across Product, Sales, and Marketing to address any gaps.

• Directly engage with customers, prospects, and industry leaders through events, webinars, and thought leadership opportunities.

• Identify regulatory and market changes early and position the organization proactively.

⛳️ Requirements

• Over 10 years of experience in B2B product marketing or similar roles within the SaaS industry.

• Bachelor's degree in marketing or a related discipline.

• Direct experience in marketing risk, audit, or compliance solutions, with a solid understanding of buyer personas and competitive landscapes.

• Familiarity with regulatory environments and experience executing GTM strategies across various countries.

• Ability to simplify complex, technical products for both executives and practitioners.

• Proven capability to align leaders across Sales, Product, Enablement, and Customer Success towards a common goal.

• Track record of transforming buyer and market insights into winning positioning.

• Regularly utilizes AI tools to enhance efficiency and refine strategies.

🏝️ Benefits

• A discretionary bonus typically awarded annually.

• Restricted Stock Units granted upon hiring.

• 401(k) matching and a comprehensive employee benefits package.