Head of Performance Marketing – Paid Media

This is a fully remote position, open to applicants in Malta.

📋 Description

• Formulating and implementing the paid acquisition strategy for the company across Google, Meta, programmatic display, affiliate, and various performance marketing channels.

• Strategically planning, launching, managing, and continuously optimizing paid media campaigns to enhance customer acquisition and maximize return on ad spend.

• Managing paid media budgets, bid strategies, and channel distribution to ensure sustainable and scalable growth.

• Monitoring, analyzing, and reporting on essential performance metrics including CAC, ROAS, LTV, CPA, conversion rates, and overall marketing efficiency.

• Designing and executing A/B tests across creative assets, target audiences, landing pages, and campaign frameworks to consistently enhance performance.

• Developing robust attribution models and utilizing analytics tools to discover growth opportunities and optimize marketing investments.

• Collaborating closely with product, design, and content teams to create high-performing creative assets and landing page experiences.

• Identifying and scaling new acquisition channels while continuously assessing emerging platforms and advertising opportunities.

• Partnering with external agencies, affiliate networks, and advertising platforms to optimize campaign effectiveness.

• Keeping a strong awareness of market trends, competitor activities, and platform updates in the realm of digital advertising.

• Providing regular performance updates and strategic recommendations to senior leadership based on data-driven insights.

• Taking complete ownership of the performance marketing metrics that drive user acquisition and business growth.

⛳️ Requirements

• A minimum of 4+ years of hands-on experience in managing paid media campaigns with direct responsibility for advertising budgets.

• Extensive expertise in Meta Ads, Google Ads, and programmatic advertising platforms.

• Proven experience in B2C marketing directed at the US market.

• Strong industry background in prediction markets, iGaming (including online sports betting and casino), trading platforms, fintech, or closely related regulated sectors.

• Demonstrated success in scaling paid acquisition while maintaining efficient CAC and robust ROAS.

• Strong analytical abilities with experience in attribution modeling, campaign measurement, and performance optimization.

• Proficient in using analytics and reporting tools to derive actionable insights and inform investment strategies.

• A highly data-driven approach with a passion for testing, experimentation, and continuous improvement.

• Excellent understanding of customer acquisition funnels, conversion rate optimization, and lifecycle performance indicators.

• Strong organizational capabilities with the ability to handle multiple campaigns and priorities concurrently.

• Outstanding communication skills and the capacity to collaborate cross-functionally in a fast-paced, remote-first environment.

• Self-motivated, proactive, and comfortable taking initiative in a high-growth startup setting.

🏝️ Benefits

• Competitive Compensation: You will receive a highly competitive compensation package, including a competitive base salary, performance bonuses, and additional incentives that reflect your experience and contributions.

• Work-Life Balance: We prioritize work-life balance and provide flexible working arrangements, recognizing that achieving excellence in your career requires a healthy balance between work and personal life.