Head of Lifecycle Marketing – Personal Loans

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the lifecycle marketing strategy, roadmap, and implementation for Upstart's primary lending products, driving significant revenue growth across customer lifecycle initiatives.

• Lead, mentor, and cultivate a team of Lifecycle Marketing Managers, setting clear priorities, enhancing execution quality, and fostering professional development.

• Create and refine customer journeys by utilizing segmentation, experimentation, personalization, and AI-driven decision-making to boost customer engagement and lifecycle outcomes.

• Collaborate across departments with Product, Creative, Product Marketing, Analytics, and Growth Marketing teams to provide cohesive customer experiences and shape roadmap priorities.

• Generate revenue forecasts, assess funnel performance, and relay business results, risks, and opportunities to senior leadership through concise written updates and recommendations.

• Continuously enhance lifecycle operations by pinpointing opportunities to streamline journey orchestration, refine audience strategy, and elevate team efficiency while upholding high execution standards.

⛳️ Requirements

• Bachelor's degree or equivalent practical experience.

• Over 10 years of lifecycle marketing experience in support of B2C products.

• At least 3 years of direct people management experience overseeing lifecycle marketing teams.

• More than 4 years of hands-on experience in developing and optimizing customer journeys within an enterprise marketing automation platform.

• Proven experience managing performance-driven lifecycle marketing programs with defined revenue targets, including forecasting and conversion funnel analysis.

🏝️ Benefits

• Competitive compensation package, encompassing base salary, bonus opportunities, and annual equity grants that vest quarterly.

• Retirement benefits to assist in future planning, featuring a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada).

• Employee Stock Purchase Plan (ESPP) providing discounted stock purchase options for eligible employees (US only).

• Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US employees, along with supplemental health coverage for Canada.

• Contributions to Health Savings Accounts from Upstart for eligible plans (US only).

• Income protection benefits, including life insurance and disability coverage for enhanced financial security.

• Paid time off, sick leave, and company holidays, in accordance with local regulations.

• Paid family and parental leave to assist with caregiving and significant life events (duration varies by country).

• Family-focused benefits to support fertility, parenthood, and caregiving requirements.

• Employee Assistance Program (EAP) providing mental health support and life-centered resources.

• Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only).

• Annual wellness allowance to promote your physical and emotional well-being and personal development, tailored to what matters most to you.

• Annual productivity allowance to purchase relevant tools and resources necessary for optimal work performance, regardless of your work location.

• Opportunities for connection and community through team events, all-company updates, and employee resource groups (ERGs).

• Onsite benefits, such as catered lunches and fully stocked micro-kitchens available when working from our offices in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!).