Product Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Identify opportunities to create impactful market-making moments by uniting Growth, Sales, and Customer Success to develop engaging campaigns that enhance consideration and distinctiveness.

• Develop Harrison.ai's essential value proposition and messaging frameworks that convert intricate AI capabilities into straightforward business value for radiologists and pathologists.

• Craft persuasive product narratives, unique positioning, and audience insights that promote awareness, activation, and the adoption of Harrison.ai's primary products.

• Construct detailed customer personas across various segments and buyer categories.

• Collaborate with Brand and Growth Marketing to maintain consistent messaging across all interaction points.

• Design and implement top-tier sales enablement programs, including battle cards, sales narratives, objection handling guides, case studies, whitepapers, and conference presentations.

• Establish feedback mechanisms between Sales, Customer Success, Product, and Clinical teams to continuously refine messaging.

• Partner with Sales leadership to develop account-based marketing strategies for enterprise healthcare systems.

• Contribute to the pricing and packaging strategy.

• Propel product launches and marketing initiatives that generate pipeline and enhance adoption, facilitating both sales-led and product-led growth strategies.

• Lead cross-functional launch planning involving Product, Engineering, Sales, Clinical, and Marketing teams.

• Create launch materials and establish scalable processes that support Harrison.ai's rapid product development cycle.

• Conduct market research and competitive analysis to uncover opportunities within the medical AI landscape.

• Gather and synthesize customer feedback, win/loss analysis, and market trends to shape product and go-to-market strategy.

• Collaborate with Product and Research teams to ensure market insights inform product roadmap decisions.

• Monitor trends in the healthcare industry, regulatory changes, and emerging technologies.

• Adhere to all company policies, procedures, and guidelines, including those related to information security.

• You are expected to take responsibility for cultivating an adequate level of information security awareness, education, and training to ensure the proper use of Harrison.ai's information assets;

• You must safeguard the confidentiality, integrity, and availability of Harrison.ai's information in line with the information classification levels detailed in the Information Classification Policy.

⛳️ Requirements

• 7–10 years of marketing experience, with at least 6 years in product marketing roles.

• A proven track record in B2B healthcare technology, ideally in enterprise software for healthcare providers.

• Exceptional storytelling and content creation skills with the ability to develop comprehensive enablement programs using a variety of sales tools and tactics.

• Demonstrated quantifiable impact on sales pipeline, conversion rates, and revenue growth.

• Strong cross-functional collaboration skills, managing stakeholders across technical and commercial teams.

• Experience in a fast-paced startup environment, delivering results in ambiguous and rapidly evolving situations.

• Nice to have skills and characteristics:

• Experience in marketing enterprise software to physicians, radiologists, or pathologists.

• Background in AI/ML product marketing or emerging technology sectors.

• Knowledge of the healthcare industry, including clinical workflows and the regulatory landscape.

• Experience with account-based marketing for healthcare enterprise sales.

• Proven history of building and scaling product marketing functions.

• MBA from a top-tier business school.

🏝️ Benefits

• Innovate for Global Good.

• Collaboration Across Continents.

• Well-Funded & Global.

• Scale Your Potential.

• Flex for Life.

• Support for Every Family Journey.