Product Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive the product marketing strategy to enhance business growth and encourage product adoption.

• Formulate product positioning, messaging, and value propositions tailored for healthcare audiences.

• Establish consistent messaging frameworks across marketing, sales, and customer communications.

• Collaborate with Product Management and Marketing to strategize and implement product launches and go-to-market initiatives.

• Equip Sales and Customer Success teams with messaging, presentations, competitive tools, and enablement materials.

• Examine customer and market insights to guide product and marketing strategies.

• Partner on thought leadership, executive presentations, webinars, and industry events.

• Lead, mentor, and prioritize the tasks of a team of Product Marketing Managers.

• Assist with high-priority product marketing projects.

• Report directly to the Vice President of Marketing, Health.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Healthcare Administration, or a related discipline.

• Over 10 years of experience in Product Marketing, Product Management, Solution Marketing, or B2B Marketing.

• Proven experience in marketing enterprise SaaS, healthcare technology, data, analytics, or other digital solutions.

• Background in developing product positioning, messaging, and go-to-market strategies.

• Experience in leading cross-functional initiatives within a matrixed organization.

• History of leading and nurturing marketing professionals.

• Familiarity with healthcare revenue cycle management, patient engagement, or financial operations in healthcare.

🏝️ Benefits

• Competitive compensation package along with a bonus plan.

• Comprehensive benefits including medical, dental, vision, and a matching 401K.

• Flexible work environment with the option to work remotely.

• Flexible time off policy including volunteer time off, vacation, sick leave, and 12 paid holidays.

• Initiatives focused on inclusion and authenticity.

• Support for work/life balance.

• Opportunities for professional development.

• Wellness programs available.

• Programs for collaboration and recognition.

• Potential for variable pay incentives.