Product Marketing Director

This is a fully remote position, open to applicants in United States, +1 more state.

📋 Description

• Take ownership of the comprehensive commercial strategy for Athennian's platform, which includes tier structure, add-on strategies, as well as pricing and packaging suggestions.

• Define and sustain segment-specific positioning tailored to different buyer personas.

• Transition the organization from "feature pushing" to marketing aligned with workflows.

• Create ongoing rituals and operating cadences to ensure team clarity.

• Monitor commercial performance metrics such as attach rates, ACV uplift, pricing realization, and discount trends.

• Convert product capabilities into workflows specific to different client segments.

• Work directly within the product to pinpoint workflow deficiencies.

• Collaborate with Product Management to prioritize the roadmap.

• Develop and sustain sales enablement programs linked to revenue outcomes.

• Participate in sales calls to convey product value in real-time.

• Provide Customer Success with workflow-oriented value narratives that promote feature adoption.

⛳️ Requirements

• Approximately 10 years of overall experience, primarily as a Senior Individual Contributor in product marketing, with the last 1–2 years at the Director level.

• Demonstrated experience in B2B SaaS and startups; adept at navigating ambiguous, fast-paced environments.

• Passionate about engaging in buyer-facing discussions, possessing the instinct and confidence to guide a deal to closure when necessary.

• Experience in sectors where generic messaging falls short; able to establish credibility with knowledgeable buyers.

• Proven track record in developing pricing and packaging strategies, including tier design and add-on architecture.

• History of creating sales enablement programs that have measurably enhanced pipeline conversion or revenue results.

• Established ability to enhance the PM–PMM relationship and create collaborative cross-functional operating models.

• Comfortable with hands-on engagement with a technical product.

• Demonstrated experience using AI-powered tools (e.g., Cursor or similar) for automating routine marketing tasks.

• Practical experience with HubSpot (CRM, lifecycle tracking, campaign reporting) and Clay (data enrichment, account research, workflow automation).

🏝️ Benefits

• Competitive salary, equity, and a performance-based bonus structure.

• A minimum of 3 weeks of vacation, 5 sick days, and 6 personal/flex days, along with a company-wide winter holiday shutdown.

• Health, dental, vision, long-term disability, and a Health Spending Account (HSA).

• Flexible parental leave options, including top-ups.

• A work-from-home allowance to ensure you are set up for success.