Product Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and manage the positioning and messaging for Go Fish Digital's diverse range of products and services.

• Spearhead the planning and execution of go-to-market strategies for product launches, service offerings, and key strategic initiatives.

• Produce and update sales enablement materials, such as battle cards, case studies, presentations, competitive insights, and customer-facing collateral.

• Identify and enhance Ideal Customer Profiles through customer research, market analysis, and feedback from commercial teams.

• Collaborate with product, content, creative, demand generation, and sales teams to ensure cohesive messaging across campaigns and customer interactions.

• Perform competitive analysis to enhance product positioning and discover differentiation opportunities.

• Convert technical capabilities into customer-centric messaging that effectively conveys business value.

• Create feedback mechanisms with sales and product teams to continually enhance messaging and go-to-market efficiency.

• Evaluate the performance of product marketing initiatives and suggest areas for optimization.

⛳️ Requirements

• Over 10 years of progressive marketing experience, including a minimum of 5 years in product marketing.

• Proficiency in product positioning, messaging, go-to-market strategies, and sales enablement.

• Experience in marketing technical products, platforms, or technology-driven services.

• Proven track record of developing sales enablement programs that enhance commercial effectiveness.

• Strong knowledge of customer segmentation, buyer personas, and Ideal Customer Profile development.

• Experience in working cross-functionally with product, sales, and marketing teams.

• Outstanding communication, presentation, and storytelling abilities.

• Background in agency, digital marketing, SaaS, or technology-enabled services environments is preferred.

🏝️ Benefits

• Autonomy – we hire capable individuals and provide them with the resources and training needed to excel.

• Growth Opportunities – a rapidly growing company where you can play a significant role during a crucial time of expansion.

• Health insurance

• Unlimited paid-time-off plan

• 401k with company match

• Gym subsidy

• Company-paid life insurance