Product Manager, Paid Ads

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and implement a substantial segment of the Paid Ads product roadmap.

• Recognize market opportunities, customer requirements, and platform modifications that should guide roadmap investments.

• Formulate product strategy concerning optimization, automation, bidding, measurement, and capabilities for advertisers.

• Assess emerging trends in paid advertising, AI, and digital marketing to discover avenues for product innovation.

• Spearhead initiatives from initial discovery to launch and subsequent optimization.

• Convert business challenges and customer needs into explicit product requirements, user flows, success metrics, and rollout strategies.

• Collaborate closely with Engineering and Data Science to provide scalable product solutions.

• Weigh customer value, business impact, and technical complexity when making prioritization choices.

• Take responsibility for product outcomes and the measurement of performance post-launch.

• Foster innovation across AI-driven optimization, bidding, automation, and recommendation functionalities.

• Transform emerging AdTech, platform advancements, AI, and industry trends into unique product experiences.

• Establish measurement frameworks and success metrics to assess product effectiveness.

• Leverage data and experimentation to guide product investments and enhance advertiser performance.

• Collaborate with Customer Success, Sales, Marketing, and Operations to ensure the successful activation and adoption of new capabilities.

• Build consensus among stakeholders and influence decisions without direct authority.

• Present product strategy, recommendations, trade-offs, and results to leadership teams.

⛳️ Requirements

• Over 5 years of product management experience in delivering customer-facing, platform, SaaS, or technology products.

• More than 3 years of experience in digital advertising, AdTech, MarTech, performance marketing, or a related field. Familiarity with advertising platforms, campaign optimization, measurement, and automation is highly desirable.

• Profound knowledge of digital advertising, AdTech platforms, and performance marketing, including optimization, automation, bidding strategies, measurement, attribution, conversion tracking, and AI-driven campaign management.

• Proven experience working directly with engineering teams to bring products from concept to launch.

• Established ability to convert vague business challenges into clear product strategies and execution plans.

• Strong analytical and data-driven decision-making capabilities.

• Experience leading cross-functional initiatives involving Product, Engineering, Data Science, and Go-to-Market teams.

• Exceptional written, verbal, and stakeholder communication abilities.

• Background in developing AI-powered, automation, optimization, recommendation, or workflow-based products.

• Experience collaborating with Data Science teams, experimentation frameworks, or machine learning concepts.

• Familiarity with SQL, analytics platforms, or data-driven product development.

• Experience serving SMB advertisers at scale.

• Background in agency technology, advertising technology, marketing technology, or Google Partner environments.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and continued education.

• Flexible work hours and remote work options.

• Collaborative and innovative work environment.