Product Manager, Marketing Technology

This is a fully remote position, open to applicants in Alabama, +4 more states.

📋 Description

• Oversee the entire product management lifecycle from concept to launch, ensuring it aligns with company objectives and meets customer requirements.

• Gain a comprehensive understanding of our customers, technologies, processes, and business aims.

• Assist in scaling our organization through technology-driven initiatives.

• Create and manage a product roadmap, prioritizing features and improvements based on market insights, customer feedback, and business goals.

• Take ownership of the product lifecycle: deliver features, analyze user adoption metrics and feedback, and effectively communicate product strategy, tactics, and operations.

• Oversee all facets of the product development lifecycle including research, design, proposals, prioritization, implementation, and post-launch maintenance.

• Collaborate and coordinate across Digital Marketing, Digital Technology, Business Intelligence, and other departments to grasp business needs and translate them into actionable plans.

• Work alongside engineering, marketing, sales, and customer support teams to define product specifications and deliverables.

• Lead and inspire a cross-functional team throughout the complete product development lifecycle utilizing discovery, iterative design, and agile methodologies.

• Foster and enhance relationships with both internal and external stakeholders.

• Articulate product vision, strategy, and updates to stakeholders, including senior leadership.

• Establish and monitor key performance indicators (KPIs) to gauge product success and drive ongoing improvements.

• Utilize product metrics to track progress towards objectives, communicate regularly, and optimize based on outcomes.

• Develop and refine platforms to implement testing strategies and execution plans aimed at enhancing customer marketing program performance (A/B testing, etc.).

• Build and reinforce relationships with internal and external partners.

⛳️ Requirements

• Bachelor’s degree or equivalent experience in Business, Computer Science, or Engineering.

• Over 5 years of experience in Software product management.

• More than 5 years of experience designing and developing on CRM platforms.

• Familiarity with MarTech Products and Technology: Salesforce Marketing Cloud, Salesforce Experience Cloud, Personalization, Google Analytics, Pendo.io, Fullstory, and Salesforce Commerce Cloud or similar platforms.

• Over 5 years of experience working in a collaborative Agile environment, leading remote teams through grooming, planning, daily stand-ups, etc.

• At least 3 years of experience managing, supporting, and optimizing CRM and Marketing Technology platforms integrated with an eCommerce stack (Salesforce Marketing Cloud, Personalization, Data Cloud, Google Analytics, or similar behavioral analytics platforms).

• Strong interpersonal skills to effectively guide interactions with partners in design, engineering, and other business functions (marketing, sales, customer service, legal).

• Proven history of employing analytical skills to synthesize complex and diverse information.

• Experienced in delivering successful group presentations and conducting meetings, with the ability to clearly articulate ideas verbally.

• Demonstrated track record of identifying and resolving issues in a timely manner while skillfully gathering and analyzing information.

🏝️ Benefits

• Annual Bonus

• Health and Well-being Benefits

• Medical coverage

• Health Savings Accounts

• Flexible Spending Accounts

• Dental coverage

• Vision coverage

• Hospital Care Insurance

• Critical Illness Insurance

• Accidental Injury Insurance

• Life and AD&D insurance

• Short-term disability coverage

• Long-term disability insurance

• Long-term care with life insurance

• Other Well-being Resources

• Anxiety management program

• Wellness incentives

• Sleep improvement program

• Diabetes management program

• Virtual physical therapy

• Emotional/mental health support programs

• Weight management programs

• Gastrointestinal health program

• Substance use management program

• Benefits for musculoskeletal surgery, cancer treatment, and bariatric surgery

• Retirement and Financial Well-being

• BD 401(k) Plan

• BD Deferred Compensation and Restoration Plan

• 529 College Savings Plan

• Financial counseling

• Baxter Credit Union (BCU)

• Daily Pay

• Guidance on college financial aid and applications

• Life Balance Programs

• Paid time off (PTO), including all mandated State leaves

• Educational assistance/tuition reimbursement

• MetLife Legal Plan

• Group auto and home insurance

• Pet insurance

• Commuter benefits

• Discounts on products and services

• Academic Achievement Scholarship

• Service Recognition Awards

• Employer matching donations

• Workplace accommodations

• Additional Life Balance Programs

• Adoption assistance

• Backup daycare and eldercare

• Support for neurodivergent adults, children, and caregivers

• Caregiving assistance for elderly and special needs individuals

• Employee Assistance Program (EAP)

• Paid Parental Leave

• Support for fertility, childbirth, postpartum, and age-related hormonal changes

• Leave Programs

• Bereavement leave

• Military leave

• Personal leave

• Family and Medical Leave (FML)

• Jury and Witness Duty Leave