Product Manager, Consumer

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of consumer acquisition and growth for Maven's direct-to-consumer business, beginning with the GLP-1 funnel: landing experience, onboarding, conversion, and the pathways that transform a first visit into an active member.

• Develop and manage a high-velocity experimentation engine. Formulate hypotheses, conduct tests, analyze results honestly, and integrate learnings to enhance a funnel that improves weekly.

• Establish key metrics for consumer growth, implement them, and leverage them to inform decisions, from top-of-funnel conversion to activation and early retention indicators.

• Expand your role from acquisition into retention and engagement over time, influencing how a member's initial month evolves into a lasting relationship with Maven.

• Collaborate daily with engineering, design, analytics, clinical, and marketing teams to deliver results swiftly without compromising the quality of care and trust that Maven is recognized for.

• Provide a strong perspective on how AI impacts both our offerings for members and the speed of our development processes, applying it within your own workflow.

⛳️ Requirements

• Over 5 years of product management experience, including some within consumer products where you were responsible for a funnel, a growth metric, or a revenue stream.

• Proven track record of delivering results. You transition quickly from ambiguity to live experiments, preferring to learn from the production environment rather than perfecting documentation.

• Strong proficiency in data analysis. You define your own metrics, execute your own queries, design experiments that yield clear insights, and adjust your approach based on the findings.

• Capability to think structurally under pressure. You can deconstruct complex problems into manageable components, prioritize effectively, and articulate the rationale behind each decision.

• Innovative problem-solving skills. You can identify options that others might overlook, recognizing when the solution lies in a simple copy change versus a new product feature.

• Sufficient technical knowledge to engage deeply with engineers regarding architecture and trade-offs, understanding cost implications and what investments are worthwhile.

• Proficient use of AI tools as part of your daily work, with insights on how AI significantly enhances the consumer healthcare experience.

• Customer-centric approach supported by data. You engage with users, observe sessions, and design based on actual behaviors rather than assumptions. Excellent written and verbal communication skills that effectively engage clinical, marketing, and executive stakeholders.

🏝️ Benefits

• Health insurance

• 401K matching for US-based employees, with immediate vesting

• 16 weeks of 100% paid parental leave and a new parent stipend (for Mavens who have been with us for 1 year or more)

• Annual professional development stipend and access to a personal career coach through Maven for Mavens

• Whole-self care through wellness partnerships

• Hybrid work model, in-office meals, and collaborative work days

• Maven for Mavens: access to the complete platform and specialists, including support for mental health, reproductive health, family planning, and pediatrics.