Product Launch and Enablement Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the main point of contact for internal product communications directed towards GTM teams.

• Establish and manage a consistent release communication schedule.

• Curate a central internal knowledge repository that includes positioning summaries, product FAQs, feature outlines, and guidance for demos.

• Collaborate with Product Operations to create frameworks for roadmap communications.

• Oversee the internal launch readiness program related to product releases.

• Define and monitor launch materials, including the scope of features, guidance on use cases, documentation, readiness for demos, and inputs for internal enablement.

• Facilitate product readiness reviews and conduct post-launch evaluations.

• Work in tandem with GTM Enablement and Product Marketing to train Sales teams and ensure they are ready for demos.

• Conduct regular product update meetings and assess field readiness and confidence levels.

• Assist in developing and managing the use case program along with the necessary technical infrastructure.

• Create feedback mechanisms to gather field insights on the quality and coverage of use cases.

• Organize frequent Product-GTM synchronization meetings and keep a shared GTM launch calendar updated.

• Serve as the escalation point for any gaps in GTM product knowledge and materials.

• Generate executive-level reports on launch status, field preparedness, and overall program performance.

• Lead an engagement program focused on strategic reference customers.

• Develop feedback systems to capture validation and objections from reference customers.

• Collaborate with product managers to align product growth objectives with customer roadmaps.

• Partner with professional services, customer success, account management, and product managers on projects that deliver customer value.

• Document and share validated use cases, customer proof points, and acquired insights.

• Perform additional tasks as assigned.

⛳️ Requirements

• At least 5 years of experience in program management, product marketing, sales enablement, or a GTM operations role within the B2B SaaS or enterprise software sectors.

• Proven track record of managing launch programs or GTM readiness initiatives.

• Strong comprehension of how Sales teams, Marketing, Account Management, Professional Services, and Customer Success utilize and respond to product information.

• Exceptional written communication capabilities; skilled in distilling complex product concepts into clear, actionable content for a non-technical commercial audience.

• Demonstrated ability to create and sustain repeatable programs, processes, and content systems within a dynamic product release environment.

• Comfortable influencing multiple senior stakeholders simultaneously without formal authority.

• Highly organized with robust project management instincts.

• Experience in a role related to product marketing, solutions engineering, or product operations at a B2B SaaS company (preferred).

• Familiarity with sales enablement platforms, internal knowledge management systems, and launch readiness tools (preferred).

• Background in working alongside a technical product team; capable of quickly interpreting a release brief and translating it into commercial language (preferred).

• Experience in building or scaling a launch enablement function from an early stage (preferred).

• Exposure to CLM, legal tech, or enterprise workflow software (preferred).

🏝️ Benefits

• Medical, dental, and vision insurance.

• Short-term and long-term disability coverage.

• Life insurance and accidental death & dismemberment (AD&D) insurance.

• Supplemental life insurance options for employees, spouses, and children.

• Flexible Spending Accounts for healthcare and dependent care.

• 401(k) plan with company matching contributions.

• Paid time off: Flexible Vacation policy available for all eligible employees in salaried (non-overtime eligible) positions.

• Paid parental leave.

• Optional benefits such as pet insurance.

• Floating holidays.

• Quarterly wellness day with no questions asked.

• Employee Resource Groups (ERGs).

• Support for a healthy work/life balance.

• Accommodations available during the recruitment process.