Product Director – Digital Channels

This is a fully remote position, open to applicants in Texas.

📋 Description

• Oversees the complete life cycle of the Digital Channels product and capability portfolio.

• Responsible for a diverse portfolio of digital channel products, which includes Programmatic, Paid Search, Paid Social, and Hyperlocal.

• Directs cross-functional capability development initiatives.

• Performs financial analyses to determine product viability.

• Partner with the Product VP and senior leadership to formulate strategies for digital channel capabilities.

• For the launch of capabilities, enhancements, or new digital channel offerings, guide support teams throughout the entire go-to-market process.

• Assess ideas and opportunities related to digital channel capabilities.

⛳️ Requirements

• Bachelor's Degree (Required).

• Over 8 years of prior leadership and management experience.

• Comprehensive knowledge and substantial experience with digital media channels, including programmatic, paid search, paid social, and hyperlocal advertising are essential.

• Proven understanding of compliance requirements specific to digital marketing in regulated sectors, agency relationship management, DSP platform partnerships, and the development of product requirements and MVP frameworks is necessary.

• Proficiency in Microsoft Office software is required.

🏝️ Benefits

• Medical, dental, and vision coverage.

• Generous PTO allowance.

• Life insurance.

• Employee assistance program.

• Pet insurance.