Principal Product Manager – Discovery & Onboarding

This is a fully remote position, open to applicants in Taiwan.

📋 Description

• Develop and execute a robust behavioral analytics framework across Exchange landing pages — encompassing scroll depth, content engagement, CTA performance, drop-off attribution, and device and geographical segmentation.

• Collaborate with Engineering and Data teams to define the event taxonomy, ensuring every significant pre-sign-up user action is tracked, labeled, and queryable at scale.

• Create and manage real-time funnel dashboards that provide comprehensive visibility into the landing-to-sign-up conversion journey for the entire team.

• Perform ongoing analysis using session-recording and heatmap tools (such as FullStory, Hotjar, Microsoft Clarity, or similar) to identify engagement patterns and conversion opportunities.

• Convert behavioral insights into hypotheses and partner with Design and Content teams to enhance page layout, messaging hierarchy, trust signals, and CTA positioning.

• Implement a structured, high-velocity A/B testing program across landing pages — targeting at least four experiments per month once the infrastructure is set up.

• Assess and enhance how content on Exchange pages establishes clear hooks and logical pathways that direct high-intent visitors towards account creation.

• Oversee conversion performance and UX quality at every stage of the post-sign-up journey: Email submission — ensuring clarity of CTAs, form design, and value propositions at the moment of commitment.

• Guarantee that step-level drop-off is accurately attributed to specific friction points rather than being absorbed into aggregate funnel metrics.

• Collaborate with Legal and Compliance to address regional onboarding variations, ensuring there are no dead-end experiences for users in specific markets.

• Design and manage the reward mechanics associated with the sign-up event — including welcome bonuses, sign-up campaign incentives, and promotional offers that activate upon account creation.

• Advocate for the adoption of passkey and biometric authentication as leading-indicator metrics for modernizing the authentication stack.

⛳️ Requirements

• 6–8+ years of experience in Product Management.

• Demonstrated experience at a high-growth technology company — preferably in a crypto exchange, fintech, neo-bank, or multi-asset broker — where you have actively owned and addressed the challenges outlined in this role: conversion funnel optimization, sign-up instrumentation, authentication modernization, or onboarding reward design.

• Proven ability to manage a sign-up, onboarding, or authentication funnel from start to finish — with measurable conversion improvements serving as evidence of impact.

• Extensive hands-on experience with product analytics platforms — such as Mixpanel, Amplitude, Segment, GA4, or equivalents.

• Proficient in writing SQL to independently build funnel queries and conduct cohort analyses.

• Practical experience with session-recording and heatmap tools — capable of designing an event taxonomy from scratch, not merely utilizing an existing one.

• Experienced in designing and executing statistically valid A/B experiments — including managing peeking bias, sample ratio mismatch, and novelty effects.

• Skilled with experimentation platforms — such as Optimizely, VWO, LaunchDarkly, Statsig, or equivalent.

• Comprehensive understanding of end-to-end event instrumentation: client-side event firing, server-side validation, and data pipeline to analytics warehouse — able to review an instrumentation specification with Engineering and identify gaps.

• Comfortable discussing OTP delivery architecture, FIDO2/WebAuthn/passkey implementation, session token design, and ATO prevention systems with Engineering teams.

• Aware of how regional compliance requirements (SCA, GDPR, ePrivacy) influence tracking consent flows and authentication architecture.

• Capable of identifying a conversion-degrading UX issue from a session recording and generating a testable hypothesis within hours.

• Strong understanding of information hierarchy, trust signal placement, CTA design, and onboarding flow sequencing across web and mobile platforms.

• Demonstrated utilization of agentic AI tools (such as Cursor, Claude Code, Gemini, LibreChat, or equivalents) with human-in-the-loop practices to significantly accelerate the discovery-to-delivery lifecycle — this is essential, not optional.

🏝️ Benefits

• Competitive salary.

• Comprehensive medical insurance package with extended coverage for dependents.

• Attractive annual leave entitlement including birthday and work anniversary leave.

• Flexibility in work arrangements. Hybrid or remote setups with flexible working hours.

• Diverse career opportunities through our internal mobility program.

• Work perks: crypto.com visa card provided upon joining.