Principal, Marketing Architecture & Strategy

This is a fully remote position, open to applicants in California, +5 more states.

📋 Description

• Establish the strategic vision for Twilio’s marketing technology, data, and AI systems, ensuring alignment with business objectives and industry best practices.

• Act as the primary liaison representing the strategic interests of marketing across all cross-functional technology initiatives and engagements.

• Promote marketing innovation through emerging tools and technologies to enhance internal processes, improve business outcomes, and cultivate a culture of continuous improvement.

• Develop comprehensive business requirements that connect creative marketing use cases with technical tool capabilities.

• Oversee the recruitment and management of pilot groups for internal Proof of Concepts (POCs) to evaluate new marketing tools.

• Collaborate with Enterprise Technology teams and other relevant partners to ensure progress and accountability for daily execution through diligent tracking and milestone management.

• Act as a strategic intermediary, translating intricate technical challenges and project complexities into clear, concise status updates and escalations for marketing leadership.

⛳️ Requirements

• 8+ years of experience in Marketing or GTM strategy, marketing technology, growth engineering, or similar roles, with a proven history of managing complex, cross-functional projects.

• Strong understanding of contemporary marketing strategies, including PLG & ABM frameworks.

• Systems thinker capable of forming hypotheses, testing them with real users, and iterating swiftly.

• Proficient in using data to support prioritization decisions and assess the success of pilot programs.

• Exceptional communication and storytelling skills; able to distill high volumes of information into executive-level summaries.

• Highly adept at facilitating smooth information flow across teams and silos, ensuring all stakeholders are informed and aligned with objectives and outcomes.

• Ability to challenge and influence executive-level stakeholders while navigating complex trade-offs regarding prioritization and roadmaps.

• Strong interest in marketing, AI, productivity, and the future of work.

• Comfortable working in ambiguous and fast-paced environments.

🏝️ Benefits

• Competitive pay

• Generous time off

• Ample parental leave

• Wellness leave

• Healthcare

• Retirement savings program