Principal, Marketing Analytics

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of and enhance the architectural vision for Remote’s attribution logic. Integrate multi-touch attribution (MTA) with Media Mix Modeling (MMM) to create a cohesive perspective on both performance marketing and organic Top-of-the-Funnel (TOFU) streams.

• Design and uphold advanced Customer Lifetime Value (LTV) and predictive churn models. Guide the integration of these high-quality predictive signals back into advertising platforms and algorithmic bidding systems to maximize operational efficiency.

• Collaborate closely with finance and marketing leadership to steer annual and quarterly planning. Manage the macroeconomic forecasting models that inform global budget allocation and ROI expectations.

• Set the global benchmark for assessing non-paid marketing initiatives. Develop strong, defensible frameworks for Share of Voice, brand sentiment, and organic growth to substantiate long-term brand investments.

• Examine the complete B2B funnel—from dark social and initial awareness to closed-won enterprise revenue—pinpointing systemic friction points and identifying multi-million dollar opportunities for growth.

• Serve as the definitive authority on marketing data integrity. Collaborate with Data Engineering and RevOps to construct the upstream data infrastructure, ensuring that information flowing through HubSpot, Salesforce, and Snowflake is an indisputable "single source of truth."

• Although this role does not have direct reports initially, you will act as the technical and strategic leader for the analytics team. Mentor senior analysts, elevate the team's technical capabilities, and cultivate a culture of analytical excellence.

• Standardize the implementation of AI, machine learning, and advanced automation within the marketing analytics stack to speed up insight generation and reduce manual reporting burdens.

⛳️ Requirements

• Proven success in marketing analytics, business intelligence, or data science, with significant experience in high-growth B2B SaaS or enterprise settings.

• Expertise in designing, scaling, and defending intricate attribution frameworks (Multi-Touch, Media Mix Modeling, and Unified Measurement) across complex, non-linear enterprise buyer journeys.

• Profound knowledge in quantifying abstract, non-paid focus areas; a demonstrated history of developing measurement frameworks for global brand health, organic ecosystems, Share of Voice (SoV), and long-tail market expansion.

• Advanced proficiency across the contemporary data stack. You should be adept at writing production-grade code, architecting data models in dbt, optimizing complex Snowflake environments, and utilizing AI/automation to enhance analytical workflows.

• Strong familiarity with navigating and integrating enterprise CRMs and automation systems (Salesforce, HubSpot) alongside advanced BI ecosystems (Sigma, Tableau, Looker).

• Exceptional ability to engage a room of C-suite executives, transforming dense, highly technical data structures into impactful strategic narratives that promote organizational change.

• Professional fluency in both written and spoken English.

• While remote work experience is not mandatory, a strong aptitude for asynchronous communication, high autonomy, and self-directed documentation is greatly appreciated.

🏝️ Benefits

• Work from anywhere

• Flexible paid time off

• Flexible working hours (we operate asynchronously)

• 16 weeks of paid parental leave

• Mental health support services

• Stock options

• Learning budget

• Home office budget & IT equipment

• Budget for local in-person social events or co-working spaces