Practicante de Marketing de Producto

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Examine feature usage, adoption, and activation metrics to gain insights into user engagement with Sezzle's product suite.

• Detect trends across user groups to highlight strong engagement areas, identify drop-off points, and understand the reasons behind them.

• Extract insights from current dashboards and reports to inform updates to growth strategies.

• Convert raw data into clear and concise summaries for actionable insights for Product and Marketing teams.

• Design and evaluate in-app and external surveys to grasp user motivations, friction points, and awareness gaps.

• Integrate qualitative feedback from sources like NPS, in-app tools, and user interviews into recurring themes and opportunities.

• Assist in managing our Customer Advisory Board, a monthly forum with shoppers aged 18–25 to collect feedback on our developments.

• Act as a continuous monitor for live marketing and product tests, overseeing what's active, what metrics are being tracked, and the timing of results availability.

• Summarize test outcomes with an emphasis on engagement, feature usage, and repeat interaction.

• Keep a detailed log of test findings to ensure the team has a trustworthy record of what has been attempted and learned.

• Aid in updating growth strategy documentation by verifying data, insights, and current messaging.

• Collaborate with cross-functional colleagues to validate what is currently active and what insights have been gained.

• Conduct competitive research, examining features one-by-one to understand the positioning of similar products, particularly regarding their appeal to younger audiences.

• Develop clear, reusable documentation that encapsulates findings from data analysis, surveys, and test results.

• Organize and sustain insight references utilized by Product Marketing, MarComms, and Product teams.

• Ensure internal materials accurately represent current user sentiment and behavioral trends.

⛳️ Requirements

• Currently enrolled in a degree program in Marketing, Business, Product, Analytics, or a related discipline.

• Excellent organizational and documentation capabilities.

• Ability to navigate ambiguity and translate vague guidance into definitive next steps.

• Competence in analyzing basic datasets and recognizing patterns or themes.

• Strong written communication skills.

• Prior internship experience or coursework in marketing, product, research, or operations.

• Awareness of lifecycle marketing concepts, experimentation, or user journeys.

• Familiarity with AI tools; experience with Claude is particularly beneficial for this role, along with general comfort in AI-assisted research, writing, and analysis.

• Interest in fintech, consumer applications, or e-commerce.

• You are between 18 and 25 years old and possess a genuine perspective on being a Gen Z consumer.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Gain hands-on experience in marketing and product analysis.

• Collaborate with a talented team and contribute to impactful projects.

• Flexible working hours to accommodate your academic schedule.