PR Lead

This is a fully remote position, open to applicants in Cyprus, +4 more states.

📋 Description

• Take ownership of the global PR narrative, focusing on key markets, media strategies, narrative pillars, and coverage goals for the next six months.

• Manage the agency portfolio by overseeing briefs, KPIs, monthly evaluations, scope consolidation, and decisions regarding renewals or exits.

• Control the news pipeline encompassing product launches, significant milestones, data insights, partnerships, and commentary within the industry.

• Guide the positioning of founders and executives across various speaking platforms, including keynotes, podcasts, op-eds, LinkedIn, awards, and rankings.

• Oversee reputation management and crisis communications, which includes developing risk maps, holding statements, escalation protocols, and training for spokespersons.

• Establish and nurture senior media relationships with key outlets independent of agency involvement.

• Direct the events and side-events program in collaboration with the Event Manager.

• Ensure external messaging aligns with the brand platform and product narratives, serving as the final gatekeeper for communications.

• Develop the media narrative for a regulated and often misunderstood category in partnership with Compliance.

• Define and assess PR KPIs that encompass coverage quality, share of voice, message resonance, executive visibility, and cost per outcome.

⛳️ Requirements

• A minimum of 6 years in PR or communications, with direct experience in managing external agencies as a client and ensuring accountability for results.

• Proven ability to shape or secure tier-1 business, financial, fintech, or crypto media coverage.

• Real-world experience in crisis communications, particularly within a scrutinized or regulated sector.

• A demonstrated history of founder or executive communications, establishing a credible public presence from a minimal starting point.

• Exceptional news judgment and a very high standard of written English.

• Experience with major events, conference programs, sponsorships, and partnership communications.

• Comfortable collaborating with Legal and Compliance teams on sensitive external communications.

• Commercial understanding of agency expenditures, retainers, costs, and outcomes.

• Proficiency in English.

• Experience in crypto or digital assets media is a plus.

• Knowledge of additional languages relevant to priority markets is advantageous.

🏝️ Benefits

• Professional development opportunities: support for courses, conferences, and English language learning (up to 100% coverage).

• Work-life balance: remote or hybrid work options with flexible hours across international teams.

• Paid time off: up to 20 vacation days, 8 company holidays, and 5 personal days annually.

• Recognition initiatives: structured performance reviews and team awards.

• Team culture: retreats in international locations, including company apartments in Cyprus.