PPC Specialist, Performance

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Develop multichannel strategies that contribute to achieving client objectives across all funnel stages.

• Manage PPC campaigns: Create, implement, and optimize effective campaigns on platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms essential for campaign success.

• Ongoing optimization: Regularly analyze campaign performance, adjust strategies as needed, and apply best optimization practices.

• Audience segmentation: Design target audiences and select the appropriate ad formats for each platform to ensure campaign success.

• A/B testing: Execute A/B tests to identify key variables and continuously enhance campaign performance.

• Create and implement a measurement plan: "What isn't measured doesn't exist, and therefore cannot be improved."

• Proficiency in tag management tools (GTM, Tealium IQ).

• Data analysis: Utilize analytical tools to assess campaign performance, derive insights, and provide detailed reports to stakeholders.

• Budget maintenance: Efficiently manage allocated advertising budgets, optimizing return on investment (ROI) and minimizing costs.

• Stay updated with trends: Keep informed about the latest trends in digital marketing, PPC, and advertising technologies to keep the agency's commercial team informed.

• Collaborate with other teams to ensure an integrated marketing strategy.

• Support the Project Managers and New Business team in developing proposals to attract new clients for the agency.

⛳️ Requirements

• Proven experience (at least 3 years) in managing PPC and Paid Media campaigns.

• Expert-level knowledge of advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, Twitter, Spotify, etc.

• Excellent analytical skills and the ability to interpret data for informed decision-making.

• Familiarity with web analytics tools and conversion tracking.

• Exceptional communication skills and the ability to work collaboratively in a team.

• Certifications in Google Ads, GTM, GA4, or other advertising platforms.

• Knowledge of programmatic advertising will be considered an asset.

🏝️ Benefits

• Fully remote position with hours aligned to Argentina (8 AM to 5 PM).