PPC Specialist – Maternity Cover

This is a fully remote position, open to applicants in Ireland.

📋 Description

• The primary responsibility is to create, monitor, analyze, and enhance pay-per-click campaigns (Google Search Ads, PMAx, and Microsoft Ads) across various geographical locations within a highly competitive PPC sector.

• Evaluate campaign performance to uncover optimization possibilities aimed at increasing lead volume.

• Review and refine existing ad copy while crafting new text to elevate CTR, QS, and ad relevancy.

• Oversee ad copy modifications through the Compliance sign-off process.

• Experiment with and implement new smart bidding strategies (such as Target IS, Target ROAS, TCPA, etc.) to align with business objectives.

• Handle the execution of all campaigns, ensuring meticulous attention to detail and minimizing errors.

• Collaborate with the broader marketing team to ensure seamless coordination of campaign landing pages.

• Maintain high-quality data/business intelligence through precise campaign trafficking.

• Monitor daily, weekly, and monthly KPIs to identify areas for enhancement.

• Regularly present performance updates to management through various dashboards.

• Generate reports that illustrate CTR, CPC, Lead CVR, and other vital metrics, emphasizing areas for campaign enhancements.

⛳️ Requirements

• A minimum of 3 years of practical PPC experience in a high-volume B2C or agency setting.

• Experience in the financial services sector is highly preferred but not mandatory.

• Exceptional communication and presentation abilities, both written and verbal.

• Strong attention to detail.

• A drive for success, passion, and innovative thinking.

• High levels of energy and enthusiasm.

• Ability to adapt to changes in a fast-paced environment—fluid and flexible.

• Strong organizational capabilities.

• A professional demeanor.

• A positive attitude and a "can-do" approach towards all facets of the role.

• Commercial awareness and business acumen.

🏝️ Benefits

• Exciting career advancement opportunities—our business is global and expanding, offering endless possibilities.

• Start-up atmosphere within a fast-paced, innovative environment—backed by a global leader.

• Enhance your skill set—our team comprises the best in the industry, providing ample learning opportunities. We also look forward to learning from you!

• Remote flexibility: choose to work from home or the office!

• Growth opportunities: stay at the forefront with continuous learning.

• Inclusive culture: be part of a diverse and collaborative NFS team!

• Generous holiday policy—25 days of annual leave.

• Highly competitive salary—we are willing to pay for top talent!