PPC Specialist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Design and implement PPC campaigns utilizing Google Ads, Facebook Ads, and Apple Ads to enhance brand visibility, attract traffic, and drive lead generation and sales.

• Evaluate campaign outcomes and apply data-driven insights to refine campaigns for optimal return on investment.

• Perform keyword analysis, craft compelling ad copy and visuals, and manage bidding strategies to meet campaign goals.

• Track and report on campaign metrics, pinpointing areas for enhancement and adapting strategies as required.

• Work collaboratively with internal teams to ensure campaign strategies align with overall business goals and brand messaging.

• Remain current with emerging trends and best practices in PPC advertising to sustain a competitive advantage.

⛳️ Requirements

• Demonstrated experience in managing PPC campaigns on Google Ads and Facebook Ads.

• Strong analytical capabilities to assess data, recognize patterns, and make informed decisions based on insights.

• Proficient in keyword research, ad copy creation, bid management, and campaign optimization techniques.

• Exceptional communication skills, enabling effective collaboration with cross-functional teams and stakeholders.

• Solid understanding of PPC advertising best practices, industry trends, and new technologies.

• Preferred qualifications include Google Ads and Facebook Ads certifications.

• Proficiency in both English and Spanish communication skills (Bilingual).

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.

• Comprehensive health and wellness benefits.

• Supportive and inclusive work environment.