PPC Specialist

This is a fully remote position, open to applicants in Nicaragua.

📋 Description

• Develop, initiate, and oversee digital advertising campaigns from inception to reporting.

• Handle campaigns across various platforms such as Google Ads, with potential involvement in additional platforms including Meta, LinkedIn, and Bing.

• Track campaign performance and implement adjustments to enhance outcomes.

• Conduct regular performance evaluations across designated client accounts.

• Optimize campaigns by modifying:

• - Audience or keyword targeting

• - Ad creative and messaging

• - Recommendations for landing pages

• - Bid strategies and placements

• - Budget distribution and tactical settings

• Analyze campaign performance metrics to pinpoint opportunities for enhancement.

• Establish and maintain conversion tracking utilizing tools such as Google Analytics, Google Ads, and Google Tag Manager.

• Ensure precise tracking of conversions, including form submissions, phone calls, purchases, and other engagement actions.

• Leverage campaign data to inform optimization tactics and reporting.

• Deliver regular performance insights and clear communication points to account managers regarding campaign activities, outcomes, and subsequent steps.

• Engage in internal meetings and collaborate with team members to support the overarching campaign strategy.

• Maintain prompt communication through email, chat, and project management tools.

⛳️ Requirements

• At least 3 years of experience in digital marketing, particularly focusing on Google paid advertising.

• Over 1 year of experience managing campaigns aimed at the US market.

• Strong grasp of digital advertising performance metrics and campaign optimization techniques.

• Experience with digital marketing tools including:

• - Google Ads

• - Google Analytics

• - Google Tag Manager

• - Ads Offline Editor

• - Search Console

• - Data Studio / Looker Studio

• - SEMRush

• - CallRail

• - Unbounce

• Solid understanding of conversion tracking and attribution in digital campaigns.

• Capability to analyze campaign performance data and convert insights into actionable improvements.

• Advanced English proficiency for professional communication and reporting.

🏝️ Benefits

• Unlimited Paid Time Off (PTO)

• Sick Days

• Parental Leave

• Monday-Friday: Must be available to work within 2 hours of U.S. Central Time (CT)