PPC Specialist

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Initiating and scaling advertising campaigns in Google Ads for the Reprism product.

• Expanding advertising campaigns on Google Ads and Bing Ads.

• Launching and optimizing advertising campaigns in Google Ads according to the established strategy and KPIs.

• Continuously exploring new approaches and opportunities for optimizing advertising campaigns.

• Participating in the creation of advertising materials necessary for promotion on Google and Bing Ads.

⛳️ Requirements

• Over 3 years of experience specifically with Google Ads in an advertising agency or product company.

• Proven experience with the Google Ads platform, achieving tangible results in Tier 1 markets.

• In-depth experience with Google Analytics / Amplitude / Tableau.

• Experience in optimizing metrics such as CPL, CAC, LTV, ROMI/ROAS, ROI/ROR, along with a proven track record of improving Quality Scores.

• A hypothesis-driven approach to work combined with a data-driven mindset.

• Ability to analyze strategies and results of competitors.

• Experience managing budgets of $100k or more per month.

• Upper-Intermediate level of English proficiency.

🏝️ Benefits

• Opportunities for career and personal development.

• Scheduled performance reviews and the development of personal development plans (PDP).

• Support in advancing your personal brand on social media Boosters and expert media.

• Access to Genesis professional communities with free courses and networking opportunities.

• Budget for courses, conferences, and English language learning.

• Company-provided equipment and coverage of all necessary work-related services.

• Flexibility to choose between working in the office (Kyiv or Lviv) or a remote-first format (within Ukraine and abroad).

• Flexible start times (from 8 AM to 11 AM Kyiv time).

• 20 days off per year, weekends on public holidays, and unlimited sick leave.

• Medical insurance.

• Compensation for working with a psychologist.

• Individual benefits for sports activities.

• Breakfasts and lunches provided (on-site at offices).

• Genesis sports activities: running community, volleyball, yoga (offline); stretching and yoga (online).