PPC, Data Analyst

This is a fully remote position, open to applicants in Czechia.

📋 Description

• Oversee the company's revenue performance, pinpoint discrepancies, and examine any unexpected changes or trends.

• Track and enhance the performance of Google Ads campaigns by adjusting bidding targets and budgets according to actual business outcomes.

• Analyze, assess, and report on Google Ads experiments and testing initiatives, offering actionable recommendations.

• Monitor the health of Google Ads accounts, proactively identifying disapproved ads while tracking issues and delivery anomalies.

• Design, create, and sustain analytical dashboards and performance reports using Tableau.

• Automate regular reporting, monitoring, and data analysis processes utilizing SQL, BigQuery, Python scripts, or other automation tools.

• Develop and enhance internal monitoring systems to accurately track marketing and revenue performance.

• Collaborate with cross-functional teams to transform business questions into data-driven insights and recommendations.

⛳️ Requirements

• Practical experience with Google Ads, including live campaigns, budget pacing, core performance metrics, and account health.

• Capability to identify performance issues and provide actionable recommendations regarding bidding, budgets, and campaign optimization.

• Proficient in SQL and Python for data analysis and automation tasks.

• Familiarity with BigQuery or a similar data warehouse.

• Experience in building and maintaining dashboards using Tableau or a comparable BI tool.

• Ability to investigate unexpected changes and effectively communicate findings.

• Diligent and dependable approach to regular reporting and data processes.

• Confidence in working independently as well as collaborating with cross-functional teams in a remote setting.

• Proficient in English.

• Educational background in computer science, data analytics, mathematics, statistics, econometrics, or a related quantitative field.

• Consistent availability throughout the workweek.

🏝️ Benefits

• Long-term, fully remote contractor position.

• Flexibility in scheduling your work time.

• Opportunity to manage substantial advertising budgets and impact performance marketing strategies.

• Freedom to enhance analytics, monitoring, and automation across a growing global portfolio of media and technology brands.

• Flexible, collaborative, and international work environment.