Portfolio Marketing Manager

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Spearhead the go-to-market (GTM) strategy and execution for GP AIQ+ and the wider AI innovation portfolio, collaborating closely with the Senior Director of Portfolio Marketing to establish the strategic framework and oversee delivery from start to finish.

• Take ownership of the GP AIQ+ market narrative—translating intricate AI platform capabilities into concise, engaging stories that resonate with enterprise HR, Talent, and L&D stakeholders.

• Create and uphold the positioning architecture, messaging hierarchy, and value propositions that set GP AIQ+ apart in a competitive and fast-changing market.

• Collaborate closely with Innovation and Technology teams to stay ahead of the GP AIQ+ product roadmap—translating forthcoming capabilities and feature releases into market-ready narratives prior to launch.

• Manage GP AIQ+ product launch activities—from positioning briefs to campaign activation—for platform updates, new features, and go-to-market announcements.

• Link GP AIQ+ go-to-market initiatives to revenue and pipeline results—monitoring how positioning, launches, and campaigns contribute to pipeline generation and showcasing expertise in marketing-influenced ROI.

• Design campaign messaging frameworks, positioning documents, and launch briefs that serve as the strategic foundation for all subsequent content execution.

• Develop strong strategic baseline copy—including messaging guides, narrative frameworks, campaign themes, and sales narratives—that the TL/Content Strategy and Brand teams can utilize.

• Collaborate with RevOps to create sales enablement materials such as battlecards, solution briefs, pitch narratives, and talk tracks that empower the sales team to effectively position AIQ+.

• Identify customer proof points and referenceable client stories, working with the Senior Director and Global Client Partners to establish a continuous flow of advocacy assets.

• Assist in managing relationships with analysts, influencers, and industry associations in the GP AIQ+ and AI innovation sectors—providing messaging, briefing materials, and positioning input to ensure GP Strategies is accurately and compellingly represented.

• Conduct ongoing buyer and market research—including customer interviews, prospect discussions, and persona framework development—to continually refine GP AIQ+ positioning.

• Lead competitive analysis in the AI and learning technology landscape, developing positioning frameworks and battlecards that give the sales team a competitive advantage.

• Monitor the AI innovation landscape and enterprise buyer behavior to identify timely positioning opportunities and inform the product roadmap partnership.

• Develop and maintain Ideal Customer Profile (ICP) and buyer persona frameworks for the GP AIQ+ market, based on research and commercial intelligence.

• Collaborate with Digital/ABM on integrated campaign strategy and execution—providing clear messaging, audience definitions, and channel direction across paid media, ABM, email, and content syndication.

• Support ABM initiatives by providing GP AIQ+-specific messaging and content for targeted named accounts.

• Work with the Global Events team on GP AIQ+-specific conference strategies, field event content, and activation—ensuring GP’s presence at industry events aligns with the AIQ+ positioning and GTM narrative.

• Manage your campaign workload from start to finish—coordinating projects in Asana and SharePoint and ensuring work flows smoothly through the review and approval process.

• Collaborate closely with Sales, Innovation and Technology, RevOps, Digital/ABM, TL/Content Strategy, and Global Events to drive cohesive GTM execution.

• Proactively communicate across functions—keeping the Senior Director and peers informed with clarity and reliability.

⛳️ Requirements

• 5–8 years of B2B marketing experience, particularly in product marketing, SaaS, AI, or technology platforms.

• Proven product marketing experience—including the development of GTM motions, product launches, positioning architecture, and sales enablement content.

• Demonstrated ability to articulate complex technical capabilities into clear, engaging narratives for enterprise buyers.

• Proficiency in linking marketing activities to revenue and pipeline outcomes—comfortable with pipeline attribution, ROI frameworks, and utilizing commercial data to enhance GTM strategy.

• Strong understanding of competitive positioning methodologies, buyer research, and market intelligence.

• Proven ability to leverage AI tools as a strategic accelerator—critically evaluating outputs, applying brand voice, and utilizing AI to enhance quality and speed.

• Advanced English proficiency (C1 or above) with a proven capability to independently produce polished, strategic copy. All content, reporting, and communication will be conducted in English. Writing samples will be requested from all finalists.

• Familiarity with demand generation and campaign operations—sufficient to brief, coordinate, and integrate GTM strategy with execution.

• Hands-on experience with Asana or similar project management tools and SharePoint or comparable content platforms.

• Bachelor’s degree in Marketing, Communications, or a related field.

🏝️ Benefits

• Fully remote work environment with cross-functional collaboration across global teams.

• Opportunity to lead the product marketing efforts for GP’s most innovative product at a critical juncture in the company’s growth.

• Direct influence on pipeline and brand visibility for GP Strategies on a global scale.

• Long-term career development and internal growth opportunities within a global learning and development company.

• A collaborative team atmosphere where product thinking, strategic execution, and independent ownership are equally valued.