Platform & Marketing Cloud Specialist – Salesforce

📋 Description

• Create and execute Salesforce solutions that align with business needs.

• Build custom applications utilizing Apex, Lightning components, and Visualforce.

• Configure and enhance Salesforce core platforms, including Sales Cloud, Service Cloud, and Experience Cloud.

• Oversee data migration, integration, and API development for Salesforce platforms.

• Offer technical direction on best practices for the Salesforce platform.

• Document configurations and provide training to users on the Salesforce solutions implemented.

• Maintain a valid Salesforce Platform Developer or Administrator certification.

• Create and manage email campaigns, journeys, and automations within the Salesforce Marketing Cloud platform.

• Develop and manage audiences and segments for focused marketing initiatives.

• Design, build, configure, and test emails, ensuring dynamic content and responsive design.

• Build, configure, and test journeys and automations according to business requirements.

• Conduct Discovery workshops with clients regarding Marketing initiatives to determine business requirements.

• Manage data uploads, segmentation, and data management/architecture within the platform.

• Monitor and assess campaign performance, producing reports and insights.

• Display proficiency in Salesforce Marketing Cloud, SQL, and related technologies.

• Configure Marketing Cloud Connect for seamless integration between Salesforce CRM and Marketing Cloud.

⛳️ Requirements

• A minimum of 3 years of experience in Salesforce platform configuration.

• Demonstrated experience with the setup and administration of Marketing Cloud.

• Possession of Salesforce Platform Developer or Administrator certification.

• Marketing Cloud Email Specialist or Administrator certification is preferred.

• Excellent problem-solving and communication abilities.

• Knowledge of data privacy regulations relevant to marketing communications.

• Salesforce Certified Data Cloud Consultant certification or comparable experience.

• Practical experience with Salesforce Data Cloud architecture, including data streams, identity resolution, and unified profile configuration.

• Capability to design and execute real-time segmentation and activation strategies between Data Cloud and Marketing Cloud (or other platforms).

• Proficient in utilizing Data Cloud features such as Calculated Insights and advanced analytics/reporting.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional development and training.

• Collaborative and innovative work environment.