Pflichtpraktikant – Digitales Marketing Technology & Analytics

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will assist in the technical maintenance and further development of our web presence (including WordPress, CMS adjustments, and plug-in integration).

• You will analyze the performance of our websites and social media channels using SEO and tracking data.

• You will conduct systematic keyword and competitive analyses and derive optimization proposals from them.

• You will implement tracking and analysis tools (e.g., Google Analytics, Google Tag Manager, Meta Business Suite) and evaluate their data.

• You will support the automation of marketing processes (e.g., email marketing, campaign tracking).

• You will ensure the technical quality of content – from loading speed to usability and accessibility.

• You will design reports and dashboards that provide insights into reach, conversions, and target audiences.

⛳️ Requirements

• You are an enrolled student (m/f/d) in a relevant field of study (e.g., Media Informatics, Business Informatics, Data Science, Marketing Engineering, or similar).

• You have a technical interest and ideally some experience with web technologies (HTML, CSS, JavaScript) or CMS systems (e.g., WordPress).

• Initial knowledge of web analytics or SEO tools is an advantage.

• You possess an analytical and solution-oriented mindset and enjoy understanding and optimizing technical processes.

• Structured working methods and the ability to clearly present complex data are among your strengths.

• Excellent German language skills, both spoken and written, complete your profile.

🏝️ Benefits

• A dynamic work environment with flat hierarchies and open communication.

• A team of creative and motivated colleagues.

• The opportunity to develop your skills in an exciting field.

• Challenging and diverse tasks with room for creativity.

• Flexible working hours and remote options for maximum freedom.