Personalization Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Enhance and broaden the implementation of testing and personalization initiatives.

• Exhibit a successful history in formulating testing and personalization strategies.

• Assess campaign performance by generating reports and providing valuable insights.

• Manage the setup, administration, and functioning of CRO platforms.

• Conduct audits on Adobe Target and Adobe Experience Platform audiences.

• Create scalable governance recommendations for audience development and management.

• Collaborate with stakeholders to ensure alignment on desired audience experiences.

⛳️ Requirements

• A minimum of 2 years of relevant experience in Product Management, Testing, and Personalization.

• Knowledge of database management and APIs.

• Prior experience with CDPs, marketing automation tools, and omni-channel campaign management platforms.

• Bachelor's degree in Marketing, Computer Science, Information Technology, or a related discipline.

• Strong grasp of digital marketing and data reporting.

• Proficient in English and capable of leading client meetings and discussions.

🏝️ Benefits

• Equal opportunity employer.

• Willing to sponsor eligible candidates for employment visas.

• Accommodation provided throughout the hiring process for candidates with disabilities.