Performance Marketing Specialist – Freelance

This is a fully remote position, open to applicants in Taiwan.

📋 Description

• Develop outstanding Google Ads marketing campaigns that enhance traffic, generate leads, and accelerate conversions across various markets.

• Conduct thorough research on keywords, target audiences, and competitors to formulate effective campaign strategies.

• Set up, oversee, and optimize search ads, PMAX, YouTube, Display, and Discovery campaigns on Google Ads.

• Maintain a strong focus on Google Ads best practices to improve Quality Score and overall campaign performance.

• Execute strategic remarketing approaches to boost conversions and address any gaps within the sales funnel.

• Guarantee precise setup and tracking of conversions for optimization purposes.

• Establish best practices for performance tracking to measure effectiveness and report attribution accurately.

• Assess and report on campaign performance, measuring against objectives such as CPA, ROAS, and other key performance indicators.

• Plan and manage the media buying budget, efficiently updating and monitoring expenses.

• Utilize Google Analytics to analyze ad and website performance, identifying successes and areas for improvement through data insights.

• Collaborate with both internal teams and external partners to create high-quality campaign materials.

• Exhibit exceptional attention to detail, ensuring account cleanliness and adherence to advertising policy guidelines.

• Experience within the medical, health, and wellness sectors is a plus.

• Familiarity with SEO practices is beneficial.

⛳️ Requirements

• **We are seeking an individual with:**

• - A minimum of 3-5 years of experience in the performance marketing field.

• - A proven track record of developing successful Google Ads campaigns.

• - Strong proficiency in keyword research, audience targeting, and competitor analysis.

• - Expertise in setting up, managing, and optimizing Google Ads campaigns across multiple platforms.

• - Knowledge of remarketing strategies and techniques for optimizing conversions.

• - Proficient in utilizing Google Analytics to derive insights and enhance marketing strategies.

• - Excellent communication abilities accompanied by a collaborative mindset.

• - Capable of effectively managing budgets and driving results through data-driven decisions.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible work environment with options for remote work.

• Comprehensive health and wellness benefits.

• Supportive team culture that values collaboration and innovation.