Performance Marketing Specialist

This is a fully remote position, open to applicants in Spain.

📋 Description

• Strategize, implement, and enhance search campaigns across Google Ads, Bing, and other pertinent search platforms.

• Oversee and expand high-volume budgets with an emphasis on pLTV, ROAS, and ARPU.

• Create keyword strategies, advertising copy, and bidding methodologies for subscription funnels.

• Conduct structured A/B tests on creatives, landing pages, and bidding methods.

• Collaborate with Product and Lifecycle teams to enhance onboarding, conversion, retention, and renewal processes.

• Partner with Data & Analytics to refine attribution, reporting, and cohort-based insights.

• Monitor and report daily performance and technical KPIs.

• Manage budgets and pacing to optimize efficiency while meeting growth and profitability targets.

• Stay updated on industry trends, automation tools, and platform advancements.

• Identify growth opportunities, efficiently optimize campaigns, test new strategies, and scale successful initiatives.

• Work alongside Product, Data, Creative, and CRO teams.

• Directly contribute to profitable growth by optimizing LTV/CAC for global products.

• Take responsibility for budgets and lead projects over time.

⛳️ Requirements

• Over 2 years of practical experience managing Google Ads and Bing Ads campaigns.

• Proven experience handling high-volume, 8-figure monthly budgets.

• A collaborative mindset with experience working cross-functionally across creative, product, and analytics teams.

• A data-driven approach and a test-and-learn mentality.

• Proactive in proposing new strategies.

• Exceptional communication skills in English.

• Proficiency in Spanish is an advantage.

• Demonstrated experience managing substantial budgets (€1M+/year) — preferred.

• Background in subscription-based businesses (Web or Apps) — preferred.

• Understanding of LTV models, cohorts, churn, renewals, and payback periods — preferred.

• Basic knowledge of SQL or data visualization tools such as Tableau or Looker — preferred.

• Familiarity with keyword research and search intent for W2W campaigns — preferred.

• Strong expertise with AI-powered tools, especially Claude, is highly desired — bonus.

🏝️ Benefits

• Competitive compensation package.

• Flexible working hours and flextime options.

• Health insurance coverage.

• Premium private health insurance, including dental and psychological services.

• Training opportunities.

• Customized internal training sessions.

• Annual budget allocated for external learning experiences.

• Flexible career path and development opportunities.

• Option to work entirely remotely or from the Barcelona office.

• Complimentary Friday afternoons off.

• 7-hour workday.

• 35-hour workweek during July and August.

• 25 days of vacation.

• Day off for your birthday.

• Flexible vacation options with no blackout dates.

• Free coffee, fresh fruit, snacks, game room, and rooftop terrace available at the Barcelona office.

• Ticket restaurant vouchers.

• Nursery vouchers.

• An international team and a vibrant work environment.

• A culture of experimentation and the autonomy to propose and implement production changes.