Paid Media Director

This is a fully remote position, open to applicants in Argentina, +5 more countries.

📋 Description

• Oversee and enhance Meta Ads campaigns across various client accounts, prioritizing lead generation.

• Track campaign performance and essential metrics to pinpoint issues and areas for optimization.

• Evaluate campaign data and autonomously identify reasons for campaigns that are not meeting expectations.

• Refine campaign structure, target audiences, creative testing, budgets, and other performance elements.

• Responsibly manage and distribute client advertising budgets.

• Assess lead quality and campaign performance to enhance client outcomes.

• Administer Google Local Services Ads accounts and evaluate performance as required.

• Adhere to and enhance established paid media protocols and standards.

• Assist in the recruitment and onboarding of future paid media specialists.

• Provide coaching and mentorship to new media buyers as the team expands.

• Evaluate campaign efforts and offer feedback to guarantee quality and performance benchmarks.

• Communicate campaign outcomes and suggestions to clients as necessary.

• Identify avenues for enhancing paid media strategies, processes, and results as the agency grows.

⛳️ Requirements

• Minimum of 5 years of agency experience in paid media, managing multiple client portfolios.

• Proficient, up-to-date hands-on experience with Meta Ads Manager.

• Capacity to analyze, troubleshoot, and optimize lead generation campaigns independently.

• Strong grasp of paid media performance metrics and their application for improved results.

• Experience managing multiple client accounts in a dynamic agency setting.

• Excellent written and verbal communication skills in English.

• Comfortable in client communications and clearly articulating campaign performance.

• Previous experience in managing, mentoring, or coaching paid media specialists is a plus.

• Experience in hiring or contributing to the development of a paid media team is preferred.

• Familiarity with Google Ads and/or Google Local Services Ads is advantageous.

• Experience with home services clients, especially in roofing, HVAC, plumbing, electrical, solar, landscaping, or similar sectors is preferred.

• Background in landing pages, lead forms, or qualification funnels is desirable.

• Knowledge of GoHighLevel or similar CRM platforms is a plus.

• Experience collaborating with creative teams on ad concepts and creative testing is beneficial.

• Familiarity with utilizing AI tools in daily paid media tasks is preferred.

• Candidates must reside in a Latin American (LATAM) country.

• Resumes should be submitted in English.

🏝️ Benefits

• Full-time remote role, Monday through Friday, from 9 AM to 5 PM Eastern Time.

• Two weeks of paid vacation.

• Paid holidays include New Year's Day, Memorial Day, Independence Day, Labor Day, Thanksgiving and Black Friday, Christmas Eve, and Christmas Day.

• Bi-monthly payments via Justo.

• Opportunities for growth to help build and shape an expanding paid media team.