Performance Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the daily execution and enhancement of paid digital campaigns across platforms such as Google Ads and paid social media.

• Create and launch campaigns that align with business goals, budgets, target audiences, offers, and marketing strategies.

• Track campaign pacing and performance, analyze keywords, search terms, audiences, placements, and creative elements, and implement necessary optimizations.

• Develop, quality assurance, schedule, and execute email campaigns for promotions, products, webinars, lead generation, and lifecycle marketing efforts.

• Assist with email audience segmentation, list management, suppression criteria, campaign tracking, and optimization.

• Design and conduct A/B tests across various elements including paid media, email, messaging, creative content, audiences, offers, and landing page experiences.

• Analyze performance across channels and convert data into actionable insights to enhance leads, conversions, revenue, CPA, and ROAS.

• Create and maintain regular performance reports and dashboards that link marketing activities to business results.

• Uphold campaign tracking standards, including UTMs and conversion tracking, and aid in resolving measurement issues.

• Collaborate with content, creative, SEO, CRO, web, marketing operations, and other teams to align campaigns and boost performance.

• Recognize opportunities to enhance campaign processes, efficiency, scalability, and overall marketing effectiveness.

⛳️ Requirements

• 3–5 years of practical experience in digital or performance marketing.

• Proven experience in building, managing, and optimizing paid media campaigns.

• Strong proficiency in Google Ads.

• Experience in creating and deploying email campaigns using an email service provider, CRM, or marketing automation platform.

• Deep understanding of CPA, ROAS, CPC, CTR, conversion rate, lead volume, and revenue metrics.

• Familiarity with web analytics and reporting tools, particularly Google Analytics.

• Excellent analytical skills with the ability to convert performance data into actionable recommendations.

• Experience with campaign testing and optimization methods.

• Strong attention to detail and organizational capabilities.

• Ability to manage multiple campaigns and priorities effectively.

• Capability to work independently within established strategies while proactively spotting areas for improvement.

• Preferred but not mandatory: experience with Meta Ads, LinkedIn Ads, Microsoft Ads, YouTube, or other paid advertising platforms.

• Preferred but not mandatory: experience in marketing automation, audience segmentation, nurture programs, or lifecycle marketing.

• Preferred but not mandatory: familiarity with GA4, Google Tag Manager, Looker Studio, or similar analytics and reporting tools.

• Preferred but not mandatory: experience in conversion rate optimization and landing page testing.

• Preferred but not mandatory: experience supporting B2B and B2C programs, multiple brands, or various product lines.

🏝️ Benefits

• Competitive Paid Time Off (PTO).

• Medical plan.

• Dental plan.

• Vision plan.

• 100% company-paid Life insurance.

• 100% company-paid Disability insurance.

• Generous 401(k) matching program.