Performance Marketing Operations Manager, O&O Lead Generation

This is a fully remote position, open to applicants in Colorado, +8 more states.

📋 Description

• Transform leadership initiatives into actionable tasks and timelines.

• Collaborate with internal teams (executive, development, accounting) and external partners to facilitate program launches.

• Oversee workflows, timelines, and task management across various workstreams.

• Assist in executing O&O lead generation programs that encompass outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels.

• Contribute to achieving operational excellence in pay-for-performance marketing initiatives.

• Aid in comprehensive tracking across performance marketing channels.

• Set up and conduct quality assurance for tracking across platforms.

• Ensure proper data flow from source to lead, conversion, and revenue.

• Track lead quality, monetization, and operational performance metrics.

• Create and manage daily and weekly reports that monitor key metrics such as CPL, revenue per lead/call, conversion rates, margin, ROI, and acquisition efficiency.

⛳️ Requirements

• 2–4 years of experience in performance marketing within an Owned & Operated (O&O) lead generation setting.

• A minimum of a Bachelor’s Degree in a relevant field is strongly preferred.

• Demonstrated experience in supporting direct-response acquisition channels, including outbound dialing, direct mail, digital media, affiliate marketing, or similar lead generation programs.

• In-depth understanding of pay-for-performance business models, where revenue is linked to lead quality, conversions, calls, or customer acquisition results.

• Proficient in Excel/Google Sheets.

• Basic knowledge of HTML.

• Experience with tracking, attribution, and data workflows.

• Familiarity with lead generation or affiliate platforms.

• Excellent organizational skills and attention to detail.

• Capability to independently manage multiple projects.

🏝️ Benefits

• Remote work options available with the possibility of onsite or hybrid arrangements for those within commuting distance of Boulder, CO.

• Flexible PTO plan.

• Generous holiday schedule, including a reduced work schedule between Christmas and New Year’s.

• Comprehensive health plans that cover dental and vision premiums.

• Access to Flexible Spending Accounts.

• 401k matching options.

• Employee Assistance Program.

• Supplemental tenure-based leave.

• Life Insurance.

• Legal Assistance plan.

• Discounted Pet Insurance through the ASPCA.

• Strong team culture.