Performance Marketing Manager – Social

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Design, develop, implement, and optimize paid social campaigns from the ground up across various platforms (Meta, TikTok, Native platforms, etc.) with defined performance objectives (CPL, ROAS, CTR, etc.).

• Work closely with content and creative teams to ensure all assets are fine-tuned for optimal performance.

• Track, analyze, and report on critical performance metrics, converting data into actionable insights.

• Conduct A/B tests and continuously enhance targeting, creative, and copy to maximize ROI and gross profit.

• Stay informed on trends, audience preferences, platform updates, and algorithm changes to maintain a competitive edge in campaigns.

• Collaborate with internal teams to execute campaigns effectively and align them with organizational goals.

• Investigate competitors and industry benchmarks to identify growth opportunities.

⛳️ Requirements

• Over 3 years of experience in performance marketing, paid social, or growth-oriented social media management.

• Demonstrated success in managing and scaling paid social media campaigns with measurable ROI.

• Familiarity with performance marketing KPIs such as CVR, CPL, ROAS, and the nuances of bidding strategies like max conversions, tCPA, Highest Value, etc.

• Strong comprehension of social media algorithms, targeting techniques, and attribution models.

• Analytical mindset with proficiency in dashboards, Excel/Google Sheets, and reporting tools.

• A creative flair for compelling content, ad copy, and visual storytelling.

• Extra Bonus Points: Experience with third-party tracking platforms like Voluum, RedTrack, FunnelFlux, or similar is a plus.

🏝️ Benefits

• Options for remote and hybrid work – let’s determine the style that suits you best.

• Generous Flexible Time Off (FTO); we recognize your hard work, so take the time you need!

• 10 company-paid holidays each year.

• Various health insurance plans, including vision and dental insurance, along with HSA and FSA contributions.

• Matching 401k with immediate vesting.

• Pet insurance (for your beloved furry family members!)

• A fast-paced, dynamic culture.

• Opportunities for career and professional development.

• Exciting social events - BBQs, mixers, trivia, and more!