Performance Marketing Manager – Social Ads Focus

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will plan, manage, and optimize paid social campaigns on Meta and TikTok, emphasizing profitability and scaling.

• You will implement existing performance strategies and refine them based on data analysis across all relevant funnel stages.

• You will manage daily budgets against target KPIs (ROAS, POAS, CAC) while ensuring precise execution even with high five- to six-figure monthly budgets.

• You will collaborate with the content team to develop creative concepts, such as UGC ads and founder-led ads, and systematically test hooks, formats, and narratives.

• You will regularly analyze campaign data, prepare client reports, and offer strategic advice to clients regarding holistic account development.

• You will work closely with internal copywriters to continually enhance sales psychology and direct-response strategies.

• You will assist in expanding the paid social area over time and take on subject-matter responsibilities within the team.

⛳️ Requirements

• 1–3 years of substantial experience in performance marketing with a strong emphasis on paid social.

• A proven track record of scaling e-commerce accounts to high five- to six-figure monthly budgets.

• Extensive knowledge of Meta Business Manager and TikTok Ads Manager.

• Proficient use of tracking and analytics tools such as Triple Whale, Tracify, Admetrics, or similar systems.

• An understanding of e-commerce metrics such as margins, contribution margins, retention, ROAS, POAS, and CAC.

• Structured thinking and the ability to self-organize independently.

• A desire to pursue leadership and technical responsibilities in the future.

🏝️ Benefits

• 100% remote work.

• Competitive salary and 30 days of vacation.

• Comprehensive benefits package, including a company pension plan, employee benefits, bike leasing (JobRad), and corporate fitness via Wellpass.

• Secure position with long-term, permanent cooperation.

• Collegial and appreciative working atmosphere with flat hierarchies and an open feedback culture.

• Extensive professional training and development opportunities.

• Modern work equipment, including a laptop of your choice and high-quality home office accessories.

• Team events/workations twice a year.